Marketing and Lifeline Brisbane
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Electronic reading
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of University of South Australia pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice
Unpublished work
Article title Lifeline : an example of marketing in the non-commercial arena
Author
Corkindale, David.
Citation details
7 p.
Lifeline *
An example of marketing in the non-commercial arena.
Introduction
Lifeline Brisbane, over the years, has been endeavouring to come to terms with one of the important areas of the not-for-profit marketing sector. This is social marketing, defmed as that branch of marketing concerned with the uses of marketing knowledge, concepts and techniques to enhance social ends as well as with the social consequences of marketing policies, decisions and actions. Lifeline Brisbane is a Christian, charitable organisation constitutionally linked to the Uniting Church of Australia and serving the total community. The organisation of Lifeline began in 1963 in Sydney and rapidly spread to Brisbane. There are thirty-five centres around Australia and 212 centres embracing twelve nations. Each centre is autonomous, allowing it to adapt to its own local market needs and social enviromnent. Lifeline Brisbane is engaged in a large conglomerate of services which include telephone counselling, direct counselling, family counselling, material welfare assistance, providing a refuge for battered mothers, a neighbourhood centre and an in-depth program to help people with long-term life-restructuring assistance. Lifeline Brisbane is the largest centre in the world, employing over 100 people
Electronic reading
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of University of South Australia pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice
Unpublished work
Article title Lifeline : an example of marketing in the non-commercial arena
Author
Corkindale, David.
Citation details
7 p.
Lifeline *
An example of marketing in the non-commercial arena.
Introduction
Lifeline Brisbane, over the years, has been endeavouring to come to terms with one of the important areas of the not-for-profit marketing sector. This is social marketing, defmed as that branch of marketing concerned with the uses of marketing knowledge, concepts and techniques to enhance social ends as well as with the social consequences of marketing policies, decisions and actions. Lifeline Brisbane is a Christian, charitable organisation constitutionally linked to the Uniting Church of Australia and serving the total community. The organisation of Lifeline began in 1963 in Sydney and rapidly spread to Brisbane. There are thirty-five centres around Australia and 212 centres embracing twelve nations. Each centre is autonomous, allowing it to adapt to its own local market needs and social enviromnent. Lifeline Brisbane is engaged in a large conglomerate of services which include telephone counselling, direct counselling, family counselling, material welfare assistance, providing a refuge for battered mothers, a neighbourhood centre and an in-depth program to help people with long-term life-restructuring assistance. Lifeline Brisbane is the largest centre in the world, employing over 100 people