Market Strategy for U.S. and China
Running head: DOING BUSINESS WITH CHINA
Market Strategy for U.S. and China
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DOING BUSINESS WITH CHINA
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Table of Contents
Abstract………………………………………………………………………………………..3
Statement of the problem……..………………………………………………………………4
References…............................................................................................................................15
Appendix 1………….………………………………………………………………………..17
Appendix 2……………………………………………………………………………………18
Appendix 3……………………………………………………………………………………19
Appendix 4……………………………………………………………………………………20
Appendix 5……………………………………………………………………………………21
DOING BUSINESS WITH CHINA
3
Abstract
In this paper I have discussed the differences in the business and consumer markets of China and
United States. China has a vast middle class consumer base. But entering the Chinese market is a complex task. It is more difficult than entering market s in developed economies.
Understanding of Chinese demographic, geographic differences and business culture is crucial for success. For B2B aspirants personal relationships and connections of business partner with local government officials and regulators is important. The local government plays an active role in business community; dealing with the bureaucracy could sometime become frustrating.
DOING BUSINESS WITH CHINA
4
Statement of the problem
Prepare a "White Paper (report/proposal) presenting the Major Differences in Consumer and
Business Markets between China and the United States as the Company is developing its strategy and operational plans for the Global Markets.
I will begin this paper with a question to ponder upon. Why companies in United States and the rest of the developed world are so eager to understand the Chinese consumer? Why every multinational corporation wants to court China either its consumers or its businesses? The answer lays in the middle class of China – the famous potential driver of world economy. The famous Chinese
Market Strategy for U.S. and China
1
DOING BUSINESS WITH CHINA
2
Table of Contents
Abstract………………………………………………………………………………………..3
Statement of the problem……..………………………………………………………………4
References…............................................................................................................................15
Appendix 1………….………………………………………………………………………..17
Appendix 2……………………………………………………………………………………18
Appendix 3……………………………………………………………………………………19
Appendix 4……………………………………………………………………………………20
Appendix 5……………………………………………………………………………………21
DOING BUSINESS WITH CHINA
3
Abstract
In this paper I have discussed the differences in the business and consumer markets of China and
United States. China has a vast middle class consumer base. But entering the Chinese market is a complex task. It is more difficult than entering market s in developed economies.
Understanding of Chinese demographic, geographic differences and business culture is crucial for success. For B2B aspirants personal relationships and connections of business partner with local government officials and regulators is important. The local government plays an active role in business community; dealing with the bureaucracy could sometime become frustrating.
DOING BUSINESS WITH CHINA
4
Statement of the problem
Prepare a "White Paper (report/proposal) presenting the Major Differences in Consumer and
Business Markets between China and the United States as the Company is developing its strategy and operational plans for the Global Markets.
I will begin this paper with a question to ponder upon. Why companies in United States and the rest of the developed world are so eager to understand the Chinese consumer? Why every multinational corporation wants to court China either its consumers or its businesses? The answer lays in the middle class of China – the famous potential driver of world economy. The famous Chinese
References: Farrell, D., Lund, S., & Morin, F. (2006). How financial system could benefit China. The McKinsey Quarterly 2006 Gibbons, Russell (1996), Joint Ventures in China. South Melbourne, Australia: MacMillian education Australia PTY LTD. Harrison, M. (2012) Business to Business market research in China. Retrieved from http://www.b2binternational.com/publications/white -papers/market-research-china/ Kalish, I. (2009). Deloitte Research: China’s consumer market, what next? Retrieved from http://www.deloitte.com/assets/DcomGlobal/Local%20Assets/Documents/Deloitte%20Research/dtt_dr_china_consumer_repor t_021109.pdf Kenna, Peggy and Sondra Lacy (1994), Business China: A Practical Guide to Kotler, P., Keller, K.L. (2009). Tapping into global markets. Marketing Management. Upper Saddle River, NJ: Pearson Education, Inc. Lardy, N. R. (2006). China: Towards consumption driven growth path. International Economics, No PB06-6. Leung, Thomas and L. L. Yeung (1995), "Negotiation in the People 's Republic of China: DOING BUSINESS WITH CHINA Moser, Michael J. and William Bennett (1998), "Alternative Forms of Contractual Relationships," Doing Business with China Source: Harrison, M. (2012) Business to Business market research in China DOING BUSINESS WITH CHINA