Preview

market conditions

Better Essays
Open Document
Open Document
2293 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
market conditions
Current Market Conditions Competitive analysis
To successfully complete a current market conditions competitive analysis of Apple’s iPhone one must first examine the history of this product. Apple released the first generation of iPhone on June 29, 2007. Apple’s CEO Steve Jobs made an announcement to introduce the iPhone in San Francisco at the MacWorld Conference and Expo. Jobs told the crowd the iPhone was five years ahead of the market of cell phones. The development of the iPhone was based on the combination of an MP3 player and telephone. The phone was the first of its kind. The iPhone was exclusive for AT& T customers because of the agreement with the two companies. AT& T was the only wireless carrier to carry the iPhone for the first five years. Apple would have to create an operating system because other data network was too slow. The iPhone runs Apple’s iOS mobile operating system. The iPhone has a multi-touch screen, virtual keyboard, Wi-Fi and cellular connectivity. Currently, there are seven generations, and they each have revised iOS operating system. The iPhone had the ability to run only applications Apple created. “However, in 2008, Apple introduced a kit that allows anyone to write programs that could run on the iPhone (Gresham, 1999-2013). Today, there are approximately 425,000 applications available to iPhone users.
Factors to consider There are several factors that affect demand, supply, and equilibrium prices in the market in which competitor organizations operate. Today’s cell phone market is considered rather massive according to recent studies. Two out of three people have a mobile device and landlines are swiftly becoming obsolete. Whether it is used to communicate with family, friends, or in certain career elements most Americans use mobile devices, and they have become a way of life and the foundation for every day communication functions in today’s society. This influx it becomes imperative is appropriate

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mkt 421 Week 3 Assignment

    • 551 Words
    • 3 Pages

    The iPhone is a product of Apple Company. Apple has successfully differentiates the iPhone from other smartphones available in the market. The main differentiating strategy is the addition of innovative, unique, and superior features. Apple’s innovators are constantly pushing the limits of the iPhone in pursuit of excellent customer service. The main features differentiating the iPhone from its competitors include the operating system, screen resolution, iTunes and App Store, and flash. Apple has maintained iOS as the unique operating system for its iPhone smartphone. Besides, it has a superior screen…

    • 551 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    We are presented with three possible pricing options. Option one (Exhibit B) consist of completely cloning the mobile industry as it currently exists. With an advertising budget at $60 million, it can be…

    • 1586 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Steve Jobs unveiled iPhone to the world on January 09, 2007 by defining it as a wide screen iPod Touch featuring functionalities of phone and an Internet communicator named iPhone. Apple IPhone is considered apples most innovate and best selling product according to “the secret to Apple’s success” article they raised a point about Apple’s marketing strategy, “Making markets vs. addressing markets – Some claim that Apple doesn’t ask people what they need but gives them products they decide they want.” In a competitive industry such as the mobile device industry, no consumer would purchase a cellphone unless they perceive its worth as valuable. No body necessarily needs an apple iPhone they have many options however, they want the phone because they value the product. Another marketing strategy worth noting is how Apple markets their products. Apple has demonstrated a cool factor in their product; the Attention they spent on the design and detail distinguishes Apple’s products from other competitors.…

    • 958 Words
    • 4 Pages
    Better Essays
  • Better Essays

    On June 27, 2007 Apple released the first generation iPhone. Apple had revolutionized a number of their products prior to the iPhone. The iPod was the most popular electronic for personal entertainment for years. At the release of the original iPhone, Apple saw a similar effect on the cell phone industry. There was not another phone on the market that had a virtual keyboard, the ability to receive HTML e-mail and a full web browser. However, the honeymoon for Apple did not last long. The iPhone is no longer leading the industry. This paper will examine possible options of what Apple can do to again become the leader in the smart phone industry.…

    • 1801 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Price Wars

    • 683 Words
    • 3 Pages

    The key players in the wireless industry are Verizon Wireless, AT&T, Sprint, and T-Mobile. With these four companies controlling 90% of the market, there are no other ‘key players’ in the industry. U.S. Cellular is not quite a ‘key player’, however they do hold approximately 2.4% of the customer nationwide and must be in the overall picture. In addition, the data suggests that the pool of potential people that would get a cell phone is almost entirely saturated so it does not look as if there is any room for additional competition.…

    • 683 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Three of Apple’s biggest successes are the iPod, iTunes, and iPhone. Introduced in 2001 the iPod offered consumers and easy interface to house up to 1000 “on the go” songs. For Apple, the iPod offered a monopoly type product with high margins. The iTunes application also rolled out in 2001 and offered users and easy interface to search and download music and movies. In 2002, Apple released the Windows version of iTunes instantly revolutionizing the music delivery market. To date Apple holds the number one spot for sales of MP3 players. The introduction of the iPhone combined the functionality of a cell phone, the iPod, Apple operating system and camera. Now users had mobile entertainment in the palm of their hands.…

    • 693 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Iphone Evaluation Project

    • 1173 Words
    • 5 Pages

    New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.…

    • 1173 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Omnitel Case Study

    • 1543 Words
    • 7 Pages

    In an effort to propose a pricing strategy that will create value at the corporate, product and executional levels, Team N has been asked to assess a wealth of market research and data. After thorough evaluation, the team has concluded that the best way for Omnitel to distinguish itself from TIM without creating a price war would be to continue to maintain and increase its level of customer service, not subsidize its handset, direct efforts to alter customer perception around the cell phone and finally, modify its strategy to target the middle to middle/upper class, leaving TIM its existing high-end customer base. This paper will summarize findings from recently conducted market research and recommend a strategy that will help meet these objectives.…

    • 1543 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The iPhone is the most sought-after smartphone on the market today. Since 2007, the iPhone is currently available only through AT&T. For years, there have been rumors that other wireless providers, such as Sprint, T-Mobile or Verizon Wireless would get the iPhone. In October, the Wall Street Journal reported that Apple is in the process of producing an iPhone that will be available to Verizon Wireless customers beginning in 2011. With large numbers of customers wanting an iPhone but choosing not to sign with AT&T, competition from other smartphones manufacturers, such as the BlackBerry and Droid, and Apple’s search for new areas of growth, an end to AT&T’s absolute advantage in iPhone sales appears to be on the horizon.…

    • 618 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Iphone and Ethical Issues

    • 821 Words
    • 4 Pages

    On June 29, 2007, Apple Inc. launched sales of the iPhone at Apple and AT&T stores across the country. Many hours earlier, enthusiastic customers lined up outside stores to get the first iPhone in their hands. The iPhone is more than just a breakthrough mobile-phone device. It is a strategy that may expand Apple's sphere of influence. Apple elegantly combined a mobile phone, mp3 player, and personal digital assistant (PDA) on the same machine characterized by its unique, innovative design.…

    • 821 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    According to the (Plunket Research, 2013), the market value worldwide for telecommunication industry in 2013 was USD 5 trillion and the market value for United States alone was USD 1.2 trillion. Technology has been an integral part of our daily life; and it is widely used in all business organizations. 91% of adults in United States owned a cell phone (Pew Research, 2013) and the telecommunication industry may seems to be an attractive industry with the increase demand of such product and services. However, due to the rapidly technological evolution, this is a highly competitive market to sustain competiveness in the market. For example, AT&T’s business evolves around technologies, there is shift of demand in the consumer market; consumers have switch to use instant messaging services like ‘whatapps’ instead of talking over the phone or short messaging services. AT&T must be able to implement alternate strategies to meet customers’ need before competitors. Though there are four major players in the telecommunication industry, AT&T’s main competitor is Verizon; they have similar financial strength and market share while Sprint and T-mobile hold a very small…

    • 2395 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Economics and Market

    • 909 Words
    • 4 Pages

    Assess the view that making an oligopolistic market more contestable is the best way to improve the efficiency of that market.…

    • 909 Words
    • 4 Pages
    Good Essays
  • Good Essays

    This paper will explore the world of two particular types of cell phones that are identical with minor features. I will be demonstrating skills in using the tools of economics for decision making for the firm operating in the market economy to include supply and demand, elasticity of demand, consumer behavior and utility maximization, and the costs of production both short-run and long-run. I will also be demonstrating the ability to clearly present views in written and/or oral expression. On the web, I will research additional information about the A-Phone and the Pomegranate. The task below also requires me to draw graphs of supply and demands increases and decreases. When the task is complete you will have learned about the demand curve of an A phone, a clear understanding on what happens to the price and quantity supplied, equilibrium, and effects on government interventions with cell phones.…

    • 604 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Current Market Conditions

    • 480 Words
    • 2 Pages

    Apple released the first iPhone in 2007, it had all the classic bells and whistles and it did well in the market.…

    • 480 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Iphone Persuasive Essay

    • 544 Words
    • 3 Pages

    The iPhone has been one of the most influencial technological feats of this decade. For those who do not own one envy it, and those who posses it cannot go throughout their daily routine without it. One of the most sought after items on today's market, the iPhone is Apple's flagship device alongside the iPad. With the wide variety of features and downloadable content the iPhone makes virtually anything possible in the palm of your hand.…

    • 544 Words
    • 3 Pages
    Good Essays

Related Topics