Managing Marketing Function

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Managing the Marketing Function
Project Management Course work
MKT2280, 2011-2012
Lecturer: Masoumeh Mahdieh (

Coursework description:
Read the following questions and make sure you answer all parts listed for each question. You must email your coursework as one document in MS Word format to by the deadline of 12 noon on Friday the 20 January 2012. You must also submit an identical hardcopy of your coursework to the Student Office at William building by the same deadline. Late submissions or submission through other methods will not be accepted. This coursework is worth 25% of your overall mark. Make sure that you clearly show your name and student number of all the group’s members and module code on the Cover sheet of your Report (use cover sheet template in appendix 3). Keep the submission receipt and a copy of your assignment in a safe place. Questions:

1. You are conducting a market research project for FUN Inc. Given the project information that follows, draw AON project network and complete the forward and backward pass. Compute ES, EF, LS, LF and slack time for each activity. Identify the project completion time and critical path. Also use the information to create a Gantt chart for the project. Be sure to show slack for noncritical activities. ID| Description| Duration | Predecessor |

A| Contract signed| 3| None|
B| Survey designed | 2| A|
C| Target market identified | 4| B|
D| Data collection| 7| B, C|
E| Develop presentation| 3| B|
F| Analyze result| 2| D|
G| Demographics| 5| C|
H| Presentation | 2| E, F, G|

Note: To draw project network, Gantt chart and timing use the project templates from Appendix 1. 2. You are in charge of organizing a dinner-dance concert for a local charity. You have reserved a hall that will seat 30 couples and have hired a jazz combo. A. Develop a scope statement for this project that contains examples of all the elements. Assume that the event will occur in 4 weeks and provide your best guess estimate of the dates for milestones. B. What would the priorities likely be for this project? (Draw project priority matrix) Note: Use appendix 2 for project priority matrix and scope statement. 3. Nicolette Larson was loading the dishwasher with her husband, Kevin, and telling him about the first meeting of the Manchester United Tournament Organizing Committee. Nicolette, a self confessed "soccer mom," had been elected tournament director and was responsible for organizing the clubs first summer tournament. Manchester United Soccer Club (MUSC) located in Manchester, New Hampshire was formed in 1992 as a way of bringing recreational players to a higher level of competition and preparing them for the State Olympic Development Program and/or high school teams. The club currently has 24 boys and aids (ranging in age from under 9 to 16) on teams affiliated with the Hampshire Soccer Association and the Granite State Girls Soccer League. The club’s board of directors decided in the fall to sponsor a summer invitational soccer tournament to generate revenue. Given the boom in youth soccer, hosting summer tournaments has become a popular method for raising funds. MUSC teams regularly compete in three to four tournaments each summer at different locales in New England. These tournaments have been reported to generate between $50,000 and S70,000 for the host club. MUSC needs additional revenue to refurbish and expand the number of soccer fields at the Rock Rimmon soccer complex. Funds would also be used to augment the club's scholarship program, which provides financial aid to players who cannot afford the $450 annual club dues. Nicolette gave her husband a blow-by-blow account of what transpired during the first tournament committee meeting that night. She started the meeting by having everyone introduce themselves and by proclaiming how excited she was that the club was going to sponsor its own...
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