(British American Tobacco Bangladesh)
British American Tobacco Bangladesh is a member of the British American Tobacco Group that is based in UK and one of the leading players in the global tobacco business. With a long established reputation for providing its consumers with consistently high quality brands, British American Tobacco Group was formed at the turn of the 20th century with the objective of establishing a worldwide business. British American Tobacco is World's most global tobacco company. BAT has 85,000 employees selling more than 300 brands in more than 180 markets worldwide. Today, the company produces some 2 billion cigarettes every day. More than a billion people across the globe enjoy smoking tobacco. One in every eight chooses a British American Tobacco brand. Currently, British American Tobacco Bangladesh has two factories in Bangladesh. The Cigarette Manufacturing Factory (Dhaka Factory) is located on the same premises as the Head Office in Mohakhali, Dhaka. The Green Leaf Threshing Plant (GLTP) is situated in Kushtia.
In line with the global identity change of British American Tobacco PLC, BTC was renamed as British American Tobacco Bangladesh Company Limited (BATB) in 1998. The Company is listed on both the Dhaka and Chittagong stock exchanges in the country.
BATB is a public limited company. Management Director is the operational head and appointed by the British American Tobacco. Head of every department carries out their functions with the help of line managers. Different departments have different structure according to their function and responsibility.
The Board of Directors and Executive Committee (ExCo) govern the overall activities of the company. The Board of Directors is composed of 10 members who are called Directors. The Chairman heads the Board of Directors. Chief Executive of British American Tobacco Bangladesh is called the Managing Director, who is normally appointed by BAT Holdings. Managing Director of the company is the chairperson of the Executive Committee. This committee includes the head of all the functional departments. BATB’s all long term planning are taken by the Head of the different departments. BATB has been operating its business under the following major functional areas: ❖ Production
❖ Human Resource
❖ Information Technology
❖ Corporate and Regulatory Affairs
❖ Business Development
The Board of Directors set the mission statement for the whole company. Then the Head of the departments try to fulfill this mission. For example, Head of Marketing plans about the all-marketing strategies to fulfill their mission. He thinks about the process for increasing the demand of their product among the public. He also thinks about how to defeat their competitors.
The Regional Manager, Area Manager and The territory officers try to execute these plans. They divide the responsibilities among their distributors and supervisors. They do the field research & survey. They know the demand of their region. So they focus on that product.
The distributors & the supervisors talk with the shopkeepers & deal with them. They try to know what they want to keep their products in their shops. Sometimes they also negotiate them to replace their competitor’s product. Sometimes BATB use different kind of flavors & colors. They produce that kind of product for a very short time. Few days ago they were selling PALLMALL (One of their brand) in four colors. In this way all the departments fulfill their target. It is a very well organized company. Everybody knows their responsibilities in a very perfect manner.
PROCESS OF PLANNING
The Vision and Mission of BATB
The vision of the organization is:
To Extend Our Leadership through World-Class...