Management Skills of Cheryl Womack

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Management Functions and Skills
Case study
Cheryl Womack
Management Functions as Cheryl’s Strength
The main basic functions of management are abbreviated as POLCA namely a) Planning
b) Organizing
c) Leading
d) Controlling
And Assessing
It is very difficult for female entrepreneurs to make it big in the competitive business market but Cheryl, with her proper planning, her customer care, employee benefits and good leadership qualities, made it big in this industry and became one of the most the successful women entrepreneur in the world. Analyzing her strengths as a manager in terms of functions of management tells us about her skills to run a successful business efficiently. Cheryl Womack seems to be particularly strong at the management function of leading which includes staffing and directing. She knows how to choose the right person and giving him the right place but more importantly she is an expert in the four aspects of directing i.e. Supervision, Motivation, Leadership and Communication. The statement that she has built a $45 million company VCW Inc. by caring about her customers and her employees gives answer to the question of which management function she is particularly good at. She, now, trains other women entrepreneurs to be a good leader and a mentor in order to be successful business women. Management Skills of Cheryl Womack

The three important skills that a successful manager must possess are a) Technical Skills
b) Human skills
c) Conceptual skills
The most optimal and advantageous skill of Cheryl is her Human and Inter-personal Skill. One of her greatest talents is instilling belief in others that a person can change his life by believing in one’s self. She leads The Star Group team in program and partnership development for annual events recognizing and honoring The Leading Women Entrepreneurs of the World and participates in mentoring programs sponsored by The Kauffman Foundation for Entrepreneurial...
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