Management Report Esprit

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Introduction to Management and Research Methods

EFO249
Fall 2009

Group Project : Final Management Report
Company:

International Marketing
Group 6 International Marketing:

Friederike Busch : fbh09002 Wiwatchai Jirawattananukool : wjl09001 Saruta Cholviroj: scj09001 Himmet Baran : hbn09004

Tutor : Tobias Eltebrandt

1

Table of Content
1. Introduction .................................................................................................................................. 1 1.1 1.2 1.3 1.4 2. Purpose of this Management Report ( .................................................................................... 1 Research Question ................................................................................................................ 1 Strategic Question ................................................................................................................... 1 Critical Literature Review ....................................................................................................... 2 The Company‘s History ........................................................................................................ 3 Financial Overview ................................................................................................................ 4

Esprit Holdings Ltd. Overview ...................................................................................................... 3 2.1 2.2

3.

Research Methodology: Framing ................................................................................................... 5 3.1 3.2 3.3 Structural Frame ..................................................................................................................... 5 Human Resource Frame ....................................................................................................... 7 Political Frame ....................................................................................................................... 9 ..................................................................................... 9

3.3.1 Organizations as a Political arena

3.3.2 Managers as Politicians ....................................................................................................... 10 3.4 3.5 4. Symbolic Frame ................................................................................................................... 11 Summary ............................................................................................................................... 12

Findings and Analysis ................................................................................................................... 13 4.1 Findings regarding the Structural Frame ............................................................................... 13 Hierarchy and Division of Labor ................................................................................. 13 Coordination ................................................................................................................. 13 Organizational Structure .............................................................................................. 14 Structure, Restructure and Environment ...................................................................... 14

4.1.1 4.1.2 4.1.3 4.1.3 4.2

Human Resource ................................................................................................................. 15 Maslow's Hierarchy of Needs........................................................................................ 16

4.2.1 4.3

Organizational Politics ......................................................................................................... 18 Moral Responsibility ..................................................................................................... 18

4.3.1 4.4

Findings regarding the Symbols...
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