1. Define and compare the business strategies and business models of Google and Microsoft. Google began as one Search Company among many but the effectiveness of its Page Rank search algorithm and online advertising services, along with its ability to attract the best and brightest minds in the industry, has helped Google become one of the most prominent companies in the world. The company’s extensive infrastructure allows it to offer the fastest search speeds and a variety of Webbased products. Google believes that the maturation of the Internet will allow more and more computing task to be performed via the Web, on computers sitting in data center rather than on the desktop. This
idea is known as cloud computing, and it is central to Google’s business model going forward. Microsoft grew to its giant stature on the strength of its Windows operating system and Office desktop productivity applications, which are used by 500 million people worldwide. Sometimes vilified for its anti competitive practices, the company and its products are nevertheless staples for businesses and consumers looking to improve their productivity with computer-based task. Microsoft has built its success around the model of desktop computing. Microsoft’s goal is to embrace the Internet while persuading consumers to retain the desktop as a focal point for computing tasks. 2. Has the Internet taken over the PC desktop as the centre of the action? Why or why not? No. This is because Internet can be access through many others medium such as via smartphone, notebook, handphone, and many more. Maturation of the internet will allow more and more computing task to be performed via the Web, on computer sitting in data center rather than on desktop but PC desktop is still a focal point for computing task as it difficult to be done in other medium. Beside that, with new advance technology with broadband and Wi-Fi, Internet usage become much more wider where by people can access to the...
Please join StudyMode to read the full document