Management and Leadership

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Table of contents

Part 1:

1: Introduction----------------------------------------------------------------------------------02 2 Nokia organisational background--------------------------------------------------------02 And history(executive summary)

3 Theory of nokia--------------------------------------------------------------------------- 03 Pest analysis------------------------------------------------------------------------------- 03 3.1 The political factors or legal factors--------------------------------------------------.03 3.2 The economic factors------------------------------------------------------------------.03 3.3 The sociological factors-------------------------------------------------------------- .04 3.4 The technological--------------------------------------------------------------------- .04

4 Swot analysis----------------------------------------------------------------------------- 05 4.1 The strength---------------------------------------------------------------------------- 05 4.2 The weakness---------------------------------------------------------------------------.05 4.3 The opportunities------------------------------------------------------------------------06 4.4 The threats--------------------------------------------------------------------------------06 Part 2:

1. The marketing mix------------------------------------------------------------------------07 1.1 Product-------------------------------------------------------------------------------- --07 1.2 Price--------------------------------------------------------------------------------------08 1.3 Place-------------------------------------------------------------------------------------09 1.4 Promotion----------------------------------------------------------------------------.--10 2. User selling point------------------------------------------------------------------------10 3. Conclusion--------------------------------------------------------------------------------11 References---------------------------------------------------------------------------------.12

Part1:

1. INTRODUCTION TO MARKETING RESEARCH:

Marketing research comprises one of the important fascinating factors of marketing. Marketing research is the action which links the consumer, customer and marketer.www.marketingpower.com supplies marketing vocational with marketing careers. Marketing research is the systematic and tool justification, accumulation, analysis and use of the purpose of bettering decision making related to detection. The revenue of the organisation thoroughly follows on the marketing planned policies which are performed by it. The understood decisions of marketing are highly influenced by its environment both micro and macro. The plan uses its objectives to conduct a free analysis on the marketing policies of the international biggest mobile producing company. The NOKIA is the largest company. This company is to be helpful in naming a lot of components that influence companies internally and externally. The plan takes...
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