Airbus A380 and Company Airbus Company

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Ministry of Higher Education

Colleges of Applied Sciences (Salalah)

Department of International Business Administration

International Business Environment (BUSN 3401)

SPRING SEMESTER 7 (2012 – 2013)

BOEING COMPANY

Name: Mohammed Ahmed Salim al-moqimi

ID number: 2008399331

TABLE OF CONTENTS:

Contents
TABLE OF CONTENTS:2

INTRODCTION:4

BACKGROUND OF BOEING COMPANY:5

Mission:6

Vision:6

Objective:6

COMPETITOR ANALYSIS:7

SWOT:9

Strengths:10

Weaknesses:11

Threats Implications:11

Opportunities:12

THE STRATEGY:13

The problems that the company faced are:13

The causes of problems are:13

Action planning:13

Alternative strategy:14

PEST ENVIRONMENT:14

Politics, Legislation:15

Economy, Business Environment:15

Socio-Cultural and demographic forces:15

Technology:16

Competitive forces:16

Physical and natural forces:16

CONCLUSION:18

RECOMMENDATION:19

REFERENCES:20

INTRODCTION:

Nowadays, business is vitally affected by the economic, social, legal, technological and political factors. These factors collectively form business environment. Business environment is the total of all external forces, which affect the organization and operations of business. The environment of an organization has got internal, operational and general lives managers must be aware of these three environmental levels and their relationship and importance. Therefore, I will talk about Boeing Company as an example. Boeing Company is American Company. It was founded in 1916. Boeing consider as the world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. The company design and make rotorcrafts, electronics, defense systems, missiles, satellites, launch vehicles and information and communication system. The biggest competitors of this company Airbus Company. Airbus is one of the world's leading aircraft manufacturers and it consistently captures approximately half or more of all orders. In the coming lines, I will talk about the following points which are the background of Boeing Company, mission, vision and its objective SOWT analysis, competitor analysis, action planning, strategies, and the effect of the PEST environment forces on that company.

BACKGROUND OF BOEING COMPANY:

Boeing consider as the world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. A top American exporter, the company supports airlines and American. and allied government customers in more than ninety countries. The Boeing products and tailored services include commercials and military aircrafts, satellites, weapons, electronics and defense systems, launch systems, advanced information and communication systems, and performance-based logistics and training.

Boeing Company has a long tradition of aerospace leadership and innovation. Company continues to expand its product line and services to meet emerging customer needs. Its broad range of capabilities includes creating new and more efficient members of its commercial airplane family; integrating military platforms, defense systems and the warfighter through network-enabled solutions, creating advanced technology solutions and arranging innovative customer-financing options.

With corporate offices in Chicago, the company employs more than 159,000 people across the United States and in 70 countries. This represents one of the most diverse, talented and innovative workforces anywhere. More than 123,000 employees hold college degrees, including nearly 32,000 advanced degrees and in virtually every business and technical field from approximately 2,700 colleges and universities worldwide. Our enterprise leverages the talents of...
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