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DBBL:
A sustainable & responsible business model
Prepared for: Sutapa Bhattacharjee Assistant Professor

Prepared by: Group 6 Jidny Rubaiyat Shoummo (85) Saifur Rahman (89) Hikmat Kabir (99) Afsara Abed (101) Touhidul Islam (126)

Institute of Business Administration University of Dhaka

Principle of Management: W201

DBBL: A sustainable and responsible business model

Executive Summary In today’s fast paced business environment with high economic inequality, financial institutions operating commercially must not aim to deliver the most competitive products and services only- but also need to provide the under developed portion of the community with basic needs they deserve. Dutch Bangla Bank Limited, since its inception in 1996, has always been a pioneer donor among the local firms of Bangladesh. With around 2.5% of market share in the banking sector, 1600 employees, and record share price in DSE in 2008 and contributing millions in different social causes, DBBL has already established itself as a major bank in Bangladesh. Along with groundbreaking technologies in the banking sector, DBBL has also brought the notion of social responsibility among the big corporations of Bangladesh. Most reasonable banking products and contribution to all creative sectors as a part of business responsibility has played a great role in its growing consumer and investor confidence.

Profit alone is not an aim of DBBL. Its intention is beyond its legal and economic obligations- to do what’s right for the society. As a part of it, DBBL has extended its hands in the field of education, health care, human resource development, conservation of nature, creation of social awareness, rehabilitation of destitute people and other such programs to redress the sufferings of common man. In education sector, DBBL has invested around taka 50.16 million in the year 2009-10, which includes the scholarship in HSC level, fellowship in M.Phil and PhD’s and other expenditures in Ganit Utshab (Math festival) and educational equipment and infrastructure. In other sectors like health, disaster, culture and sports and other miscellaneous sectors, DBBL has donated 27.02 million, 12.5 million, 5 million and 30.75 million respectively.

DBBL as a responsible corporate citizen is fully aware of its responsibility about how its operational activities affect its stakeholders, the economy and the environment. The active role of DBBL in the philanthropic activities has inspired many other corporations around it. All being said, CSR still remains a new concept in the industry with huge potential and a greater room for expansion, with DBBL leading the change.

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Principle of Management: W201

DBBL: A sustainable and responsible business model

Table of Contents

Executive Summary ...................................................................................................................... 1 1. Introduction ............................................................................................................................... 4 1.1 Introducing Dutch Bangla Bank Limited .............................................................................. 4 1.2 Why are we choosing Dutch Bangla Bank? .......................................................................... 4 1.3 Vision ..................................................................................................................................... 4 1.4 Mission................................................................................................................................... 4 2. Corporate Social responsibility: the theoretical aspect ......................................................... 4 3. DBBL and Social Responsibility .............................................................................................. 5 3.1 Education...
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