The Look East Policy (LEP) is announced by former Prime Minister Tun Dr. Mahathir Mohamad on the 8th February 1982 during the 5th Joint Annual Conference of MAJECA/JAMECA in Hilton Hotel Kuala Lumpur. The policy was essentially an attempt to encourage the Malaysian to change their traditional perspectives of Western countries as role models and instead look towards the East. The underlying assumption was that Malaysia had much to learn from the experiences of countries in the East especially Japan and Korea, which succeeded in achieving remarkable economic progress. Therefore, Tun Dr. Mahathir felt that enabling young Malaysians to learn in Japan would contribute to the economic and social development of Malaysia. For this purpose, Malaysia decided to dispatch their students to Japan, to study not only academics and technical know-how but also to learn labour ethics and discipline of the Japanese people. The policy is aimed to direct the government towards studying and researching and subsequently, choosing policies and implementation examples from Japan and Korea with the intention of localizing such initiatives to suit the situation in Malaysia. Objective
The main objective of Look East Policy (LEP) is to increase the quality of management among the workers as well as creating a community with good value and positive working ethics with the aim of accelerating Malaysian development. Other objectives of this policy are as follows: * Undertake research on and involving Japan
* Provide opportunities for greater information exchange and discussion about Japan * Disseminate the knowledge gained from Japan to wider audience Introduction
The year 2012 has marks the 30th anniversary of the Look East Policy, the rationale of the policy has created the bilateral relation between Japan and Malaysia which has gradually developed since then. In particular, exchange and study programmes under the Look East Policy have greatly contributed to exchange of talents, economic development and mutual understanding of both nations. The Look East Policy (LEP) can be divided into 3 categories, which involved change in structure, change in behaviors and courses and trainings. Change in structure is including the use punch cards, nametags, table files, and manual on work procedures among workers and also implementing counter service. Change in behaviors which involved the government use implementation of clean, efficient and trustworthy concept, and the establishment of Quality Control Circle (QCC), while courses and trainings provided technical and academic studies and intensive training for the executive staff and entrepreneur. Benefits: Malaysia – Japan
Japan hopes Malaysia will continue with the Look East Policy (LEP) as it has benefited both nations and strengthened bilateral ties. Highlights or successful cooperation for the Look East Policy are as follows: Trade
* On the trade and investment in 2011, total trade between Japan and Malaysia stood at RM145.3 billion while Japan remain the Malaysia’s top investor in the manufacturing sector whopping RM10.101.8 million. * Japan import natural gas, LPG, electronic equipment, wood and wood products from Malaysia. * Trade organizations such as the Japanese External Trade Organization (JETRO) Kuala Lumpur, a Japanese Government initiative which acts to promote Japanese investors to Malaysia have enhanced trade ties. JETRO monitors the progress of Japanese companies in the Malaysian economy and also provide consultation and assistance. * Major Japanese investment in Malaysia after the tsunami and earthquake were in the chemistry/medication, manufacturing, iron and steel, information technology, retail, finance and food industries. Example: Tokuyama Corporation and Asia Minerals Ltd’s factories in Samalaju Industrial Park, Sarawak. Well-known Japanese retail chains Uniqlo and MUJI have also set up operations in the country while in...