Malaysia's Chocolate Market to 2014

Topics: Marketing, Gross domestic product, Malaysia Pages: 4 (1112 words) Published: March 5, 2013
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Chocolate Market in Malaysia to 2014 (Confectionery)
Description: Introduction Chocolate Market in Malaysia to 2014 (Confectionery) is a comprehensive resource for chocolate market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Malaysian chocolate market. Features and Benefits - Identify key market segments by analyzing market size data for the chocolate market - Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14 - Identify key companies in the chocolate market in Malaysia and design M&A strategies by analyzing market share data - Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014 Highlights - The chocolate market in Malaysia increased at a compound annual growth rate of 4.5% between 2004 and 2009. - The molded bars segment led the chocolate market in Malaysia in 2009, with a share of 50.1%. - The leading player in chocolate market in Malaysia is Cadbury plc. Key questions answered - Which will be the fastest growing segment within the chocolate market in Malaysia? - How will the forecast growth differ from the historic growth exhibited by the chocolate market in Malaysia? - Which company accounted for the largest share of the Malaysian chocolate market in 2009? - How will consumption and expenditure patterns change from 2004 to 2014?

Contents: Chapter 1 Executive Summary Summary category level: chocolate Chapter 2 Definition Chapter 3 Category Analysis: Chocolate Value analysis (Malaysian Ringgit), 2004-09 Value analysis (Malaysian Ringgit), 2009-14 Value analysis (US dollars), 2004-09 Value analysis (US dollars), 2009-14 Volume analysis, 2004-09 Volume analysis, 2009-14...
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