Majority Influence: The Power of the Many and the Few Aspects of social influence as such as majority influence and minority influence will be discussed in terms of their underlying psychological processes and how they differ. Majority influence or conformity refers to the desire to belong or to fit in within a particular group which involves adopting certain attributes, behavior and attitudes of a …show more content…
At the same time, we find ourselves guardedly optimistic about the field’s future. Our optimism is directly tied to some of the trends that make the future both challenging and interesting. For example, leadership development practices will need to become better integrated in the broader context of organizational business challenges and systems. (David Kipnis, 1990).
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Group Dynamics.(March 19, 2009). Donelson R. Forsyth. Power
Luthans, F. (2011). Organizational behavior (11th ed.). New York, NY: McGraw - Hill Irwin.
The Metamorphic Effects of Power (1990). David Kipnis. Technology and Power; Pages pp 37-50/ DOI 10.1007/978-1-4612-3294-0_3; ISBN 978-0-387-97082-0; Springer New