Macy's Marketing Plan
Hello Team Macy’s,
I hope you all are well and in good spirits. Macy’s is an excellent choice for your group project. Macy’s is a global chain of stores and is known as the world’s best retailer. As a teenager growing up in New York City, I loved traveling downtown to the 34th Street location. Also, I would go to the locations in the Bronx (Park Chester), Queens Center mall and Cross County Mall in Yonkers. The variety of goods and high quality of brand names were the centers of attraction. I remember saving money from my after school job, to purchase Calvin Klein jeans, Ralph Lauren polo shirts and Tommy Hilfiger boxers from Macy’s.
Strategically, Macy’s is one of the most competitive and sustainable retail companies in the world. It is a
I hope you all are well and in good spirits. Macy’s is an excellent choice for your group project. Macy’s is a global chain of stores and is known as the world’s best retailer. As a teenager growing up in New York City, I loved traveling downtown to the 34th Street location. Also, I would go to the locations in the Bronx (Park Chester), Queens Center mall and Cross County Mall in Yonkers. The variety of goods and high quality of brand names were the centers of attraction. I remember saving money from my after school job, to purchase Calvin Klein jeans, Ralph Lauren polo shirts and Tommy Hilfiger boxers from Macy’s.
Strategically, Macy’s is one of the most competitive and sustainable retail companies in the world. It is a