Chanel Marketing Plan

Marketing
Interim Report

By
Bilal Rasheed & Hisham Ahmed

Executive Summary
Chanel’s objective is to provide a sense of luxurious, elegant and fashionable bringing up for
women introducing timeless style. If Chanel wants to retain the same kind of brand image then
it needs to continue with the same strategies which are currently being applied. However, in
order to increase market share, emphasis on mass media and e-commerce would be effective
which the competitors are already practicing.

Chanel’s vision is’ o be the ultimate house of luxury’. Chanel is an established brand and
specializes in haute couture, luxury goods, accessories and ready to wear cloths. With the vast
positive change in the global economy, the trends are changing with time like demand for
luxury products is on its boom.













Company Summary
Chanel started back in 1909 and it is   operating   mainly in europe,asia and most parts
of united states. The house of chanel is known for its fashion stores all over the globe.
In this new milinoum Chanel stepped up its purchsess in luxury sectors. Chanel offers and
is known for fashion apparel ,watches ,eye products and various other fasion able accessories
for women.

                                                                                                   

                                                                                                       

Products and services
Product description:
Chanel specializes in wide range of products. Famous Perfumes by Chanel include Allure, Chance Eau Tendre and N5, which used to be global perfume leader and is still one the best perfumes in the world. The company offers trendy handbags as well.   These emply different leather and locks in order to be adjustable to individuals One of the famous unisex wristwatches line by Chanel is J12. Chanel also has a clothing line for women.
Competitive Comparison:
Brands like... [continues]

Read full essay