Macro Environment Factors on Cinema
CONTENT
Content ……………………………………………………………………………………………. 2
Summary ……………………………………………………………………………………………. 3
Introduction …………………………………………………………………………………….. 4
Discussion ………………………………………………………………………………………… 4
Conclusion ………………………………………………………………………………………. 10
Appendix ………………………………………………………………………………………... 12
Bibliography …………………………………………………………………………………… 14
SUMMARY
This report explores how macro-environment forces can influence the strategic management of XX Organisation Holdings, a leading Singapore multiplex cinema operator. Three key forces and their potential impact on XX’s operations over the next decade will be discussed and from future trends in technological, social and economic developments, the key drivers of change can be identified. Lastly, the report summarises an operational synthesis of these key drivers. Statistics for cinema screens, attendance, and seating capacity are shown in the appendix.
INTRODUCTION
With the support of several government agencies, Singapore, predominantly an import exhibition market has ambitious plans to develop its film and cinematic capabilities over the next decade (Singapore Media Fusion, accessed 21 May 2010). The local cinema goer has become more discerning as consumer expectations remain high. Patrons are now spoilt for choice when deciding which film to watch and where to watch it. One of the biggest attractions of a Cineplex is that it is a social experience. As such, it is important for multi-screen cinema operators like XX to be creative and resourceful in developing innovative ways to enhance the movie going experience.
There are many macro-environment factors that can shape a company’s strategic direction. They are not easily distinguishable, neither are they mutually exclusive nor equally applicable in all situations. However, three key forces that can exert the greatest influence on XX’s future operations are technological, social and economical. Specifically this report looks at
Content ……………………………………………………………………………………………. 2
Summary ……………………………………………………………………………………………. 3
Introduction …………………………………………………………………………………….. 4
Discussion ………………………………………………………………………………………… 4
Conclusion ………………………………………………………………………………………. 10
Appendix ………………………………………………………………………………………... 12
Bibliography …………………………………………………………………………………… 14
SUMMARY
This report explores how macro-environment forces can influence the strategic management of XX Organisation Holdings, a leading Singapore multiplex cinema operator. Three key forces and their potential impact on XX’s operations over the next decade will be discussed and from future trends in technological, social and economic developments, the key drivers of change can be identified. Lastly, the report summarises an operational synthesis of these key drivers. Statistics for cinema screens, attendance, and seating capacity are shown in the appendix.
INTRODUCTION
With the support of several government agencies, Singapore, predominantly an import exhibition market has ambitious plans to develop its film and cinematic capabilities over the next decade (Singapore Media Fusion, accessed 21 May 2010). The local cinema goer has become more discerning as consumer expectations remain high. Patrons are now spoilt for choice when deciding which film to watch and where to watch it. One of the biggest attractions of a Cineplex is that it is a social experience. As such, it is important for multi-screen cinema operators like XX to be creative and resourceful in developing innovative ways to enhance the movie going experience.
There are many macro-environment factors that can shape a company’s strategic direction. They are not easily distinguishable, neither are they mutually exclusive nor equally applicable in all situations. However, three key forces that can exert the greatest influence on XX’s future operations are technological, social and economical. Specifically this report looks at
Bibliography: INTRODUCTION With the support of several government agencies, Singapore, predominantly an import exhibition market has ambitious plans to develop its film and cinematic capabilities over the next decade (Singapore Media Fusion, accessed 21 May 2010) Social Influence As Hubbard (2003: 256) tells us: “Multiplexes [cineplexes] are purpose-built cinemas offering a wide choice of viewing across at least five screens BIBLIOGRAPHY Culkin, Nigel and Randle, Keith (2003) Fu, W. Wayne and Lee, Tracy K (2008). 'Economic and Cultural Influences on the Theatrical Consumption of Foreign Films in Singapore ' Hanson, Stuart (2007). ‘Celluloid or Silicon? Digital Cinema and the Future of Specialised Film Exhibition’. Journal of British Cinema and Television, Volume 4, Number 2, Pages 370-383. Hubbard, Phil (2003). 'A good night out? Multiplex cinemas as sites of embodied leisure '. Leisure Studies, Volume 22, Issue 3, Pages 255-272. Husak, Walt (2004). ‘Economic and other considerations for Digital Cinema’. Signal Processing: Image Communication, Volume 19, Issue 9, Pages 921-936. Info-communications Development Authority of Singapore. ‘Digital Cinema’. Online. Available at: http://www.ida.gov.sg/Infocomm%20Industry/20060614174354.aspx (accessed 21 May 2010). Ravenscroft, Neil , Chua, Steven and Wee, Lynda Keng Neo (2001). 'Going to the movies: cinema development in Singapore '