Lululemonathletica, Inc: Case Study
Pierre Barrielle
Lululemonathletica, Inc Case Study.
1. Summary of Case:
Background information:
Lululemon is a Vancouver based company with over 201 locations most of them located in North America, the rest in Australia, New Zealand and Japan. The company is valued $ 1.59 Billion dollars. The company was founded in 1998 by Chip Wilson, one year after selling his surf, skate and snowboard apparel company, he started taking Yoga classes which he really enjoyed but found the cotton clothes completely inappropriate for this type of physical activities. Passionate about technical athletic fabrics, he opened a design studio to create yoga clothing, the studio was also used as real yoga studio at night to help pay the rent. This is where the roots of Lululemon started growing, Chip Wilson developed new product and was in direct interaction with the Yoga community and continued to interact with anybody who was willing to try his new Yoga apparel. The First store opened in 2000 in Vancouver and since then the same core value and culture has driven the company to success. Responding to the increased number of women participating in Yoga, lululemon has created products with new innovative fabrics and technology to fit, and feel better which …show more content…
Inputs from fitness ambassadors (testing, evaluating), feedbacks from customers as well in direct contact with the designers in addition to market intelligence sources. The design team and other ambassadors (athletes, trainers, yogis and people from the fitness industry) do meetings every year to debate on all kind of decisions; fabric selection, develop new products for new targets (men, youth) as well as new athletics activities (Running, tennis, golf…) and adjust in the fit, style and functions of existing
Lululemonathletica, Inc Case Study.
1. Summary of Case:
Background information:
Lululemon is a Vancouver based company with over 201 locations most of them located in North America, the rest in Australia, New Zealand and Japan. The company is valued $ 1.59 Billion dollars. The company was founded in 1998 by Chip Wilson, one year after selling his surf, skate and snowboard apparel company, he started taking Yoga classes which he really enjoyed but found the cotton clothes completely inappropriate for this type of physical activities. Passionate about technical athletic fabrics, he opened a design studio to create yoga clothing, the studio was also used as real yoga studio at night to help pay the rent. This is where the roots of Lululemon started growing, Chip Wilson developed new product and was in direct interaction with the Yoga community and continued to interact with anybody who was willing to try his new Yoga apparel. The First store opened in 2000 in Vancouver and since then the same core value and culture has driven the company to success. Responding to the increased number of women participating in Yoga, lululemon has created products with new innovative fabrics and technology to fit, and feel better which …show more content…
Inputs from fitness ambassadors (testing, evaluating), feedbacks from customers as well in direct contact with the designers in addition to market intelligence sources. The design team and other ambassadors (athletes, trainers, yogis and people from the fitness industry) do meetings every year to debate on all kind of decisions; fabric selection, develop new products for new targets (men, youth) as well as new athletics activities (Running, tennis, golf…) and adjust in the fit, style and functions of existing