Lucky Cement

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FINAL REPORT
SECURITY & PORTFOLIO ANALYSIS

ASSINGED BY,
MR. ALI SAEED

PREPARED BY, HABIB.UR.REHMAN (8593) UMAIR ALI USMANI
YOUSAF ALI BADSHAH KEYYA
MUHAMMAD ALI

INTRODUCTION:
Lucky cement Limited
Lucky Cement Limited has been sponsored by Yunus Brothers Group (YB Group) which is one of the largest business groups of the Country based in Karachi and has grown up remarkably over the last 50 years. Mr. Abdul Razzak Tabba was the Chairman of YB Group. The YB Group is engaged in diversified manufacturing activities including Textile, Spinning, Weaving, Processing, Finishing, Stitching and Power Generation. The Group consists of the following Companies, with an annual turnover of over  Rs. 27 Billion or US$ 450 Million during year 2004~2005 out of which exports amounted to US$ 300 Million. 1. Lucky Cement Limited                            2. Gadoon Textile Mills Limited                   3. Fazal Textile Mills Limited                                  4. Yunus Textile Mills                                             5. Lucky Energy (Private) Limited                6. M/s. Yunus Brothers                                                      7. Lucky Textile Mills

8. Security Electric Power Company Limited
Lucky Cement Limited is the largest cement producer in Pakistan having capacity of 7.75 mtpa, its dry process technology runs on 100% coal firing system and has Captive power Generation capacity of 140 mw . Company is ISO-9001:2000 certified. Lucky cement is a publicaly listed company. Its shares are traded on the Karachi Stock Exchange, and are part of the KSE 100 Index. Its symbol in the Karachi Stock Exchange (KSE) is 'LUCK'. The company's highest share price was PKR 147.00, on 18 April 2008 Lucky Cement came into existence in 1996 with a daily production capacity of 4,200 tons per day, Lucky Cement Limited currently has the capacity of producing 25,000 tons per day of dry process Cement. With production facilities in Pezu (Production capacity: 13,000 Tons per day) as well as in Karachi (Production capacity: 12,000 tons per day), it has the tendency to become the hub of cement production in Asia. -------------------------------------------------

Brands
The company currently produces five brands of cement;
* Lucky Cement
* Lucky Star
* Lucky Gold
* Chairman
* Lucky sulphate resistant cement(SRC)
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MISSION, VISION & STRATEGY:

VISION:
Lucky Cement vision is to being the leader of the cement industry by identifying and capitalizing on new market opportunities, meeting expectations of the stakeholders, contributing towards industrial progress and sustainable future, while being responsible corporate citizens

MISSION
Lucky Cement mission is to expand our business network by forming strategic alliances in the global market.  They endeavor to equip their business with the latest technology to produce quality cement while conserving energy and reducing CO2 emission to reinforce eco-friendly business practices; thus meeting international standards.

STRATEGIES
At Lucky Cement, they work togehter to achieve the following strategies: 1. Market Penetration and Development
They believe in depth and width expansion, and have therefore broadened their horizons to do business globally. 2. Supporting Diversification
Diversity is their “Strength. From producing a variety of cement brands, providing a range of logistic and transportation solutions and catering to a variety of markets globally, they have achieved it all! 3. Technological Advances

At lucky, they keep themselves in line with technological advances to further improve...
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