Lubrican Additives

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aB Petrochem Pvt. Ltd|
A Summer Training Project Report On|
MARKETING STRATEGIESOF AB PETROCHEMPVT.LTD.| |
Maryam dokht Tarbiyat Roll No. 47| 8/23/2012|

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EXEXUTIVE SUMMARY
This report is an analysis of the Marketing Strategies of AB PETROCHEM PVT LTD. AB PETROCHEM PVT LTD is a Multinational Company having its presence in three countries; India, Iran & UAE. A thorough study of AB PETROCHEM PVT LTD that how it came into existence & its operations of Iran, has been presented along with an Iranian industry analysis. Analyzing the company in the backdrop of the Iranian Home Lubricant Industry was considered to be important because it is a highly competitive market and it is very important to know where a company stands in this industry. There after an intense study has been done into AB PETROCHEM PVT LTD’s corporate history, its origin, developments, expansions, strategies etc. A discussion about AB PETROCHEM PVT LTD’s operations in Iran follows, and thereby the two chosen areas i.e. marketing is discussed in the subsequent sections. The four P’s of marketing have been discussed in detail individually along with the product’s brand awareness under the marketing section.

Product:
Highlights the addition and change in the product range of the company and the significance of each of its product lines.

Pricing:
The basis used for pricing and how the products have been priced.

Place:
The kind of distribution network used to market its products.

Promotion:
All the promotion activities to promote the different well-known brands and their products in order its increase its market share. Findings and recommendations have been drawn keeping the industry and company analysis in mind.

ACKNOWLEDGEMENT
Getting a project report ready requires the hard work and effort of many people. First of all, I gratefully acknowledge the continuous assistance and inspiration given to me by the Managing Director of the company Ms GOLNAZ ABOUTORABIAN. Special thanks for her invaluable support and guidance during my training period and supervising my work. Also I would also like to thank all those who have contributed in completing this project report. Finally, I would like to thank my family for providing me monetary and nonmonetary support, as and when required, without which this project report would not have been completed.

Table of Contents
Chapter – 1 INTRODUCTION6
1.1A PREVIEW TO THE INDUSTRY6
1.2AB PETROCHEM - CORPORATE PROFILE7
History:7
Goal:7
Mission:8
1.3Problems Of The Company8
Market Development:8
Competitors Information:9
S.W.O.T. ANALYSIS OF THE ORGANIZATION10
Chapter – 2 RESEARCH METHODOLOGY12
Statement of the Problem12
Objectives & Scope of Study12
METHODOLOGY13
Marketing Strategy15
Entry Strategy15
Operations16
Products16
Segmentation16
Brand17
Leadership17
Chapter – 4 DATA ANALYSIS & INTERPRETATION22
Chapter – 5 FINDINGS & RECOMMENDATIONS26
FINDINGS26
RECOMMENDATION31
Bibliography34

Chapter – 1 INTRODUCTION
1.1 A PREVIEW TO THE INDUSTRY
Automobile perhaps is a most powerful industry, today in the whole world. The socio economic impact of this industry in a country like Iran is tremendous. The extensive use of the other Machineries in other industries as an important field for producing anything by other industries owners added impetus to this growth. It is hundred years, one saw a lot of players of lubricant in the Trading market due to which increase in the Machineries that boosted the sale of Lubricant Additives. Analyzing the market structure one finds that long-term dominance of Shell, Exxon, Fuchs, Castrol, Gulf etc. The coming of the Local Lubricant Producers have resulted in a decline in profit margins for the lubricant domestic...
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