BA230 Marketing Management
Case Analysis Evaluation
Case No./Title: ___________________________________________ Date: __ March 2013
|Particulars |Weight |Grade |Remarks | |Situation Analysis | |1. Sufficient presentation of the relevant issues of the company's past strategy | | | | |and structure as these affect it in the present |5% | | | |2. Sufficient presentation of the relevant issues of the company’s current | | | | |competitive situation: environment -- economic conditions and trends, cultural and |5% | | | |social values and trends, political and legal issues, industry, firm, marketing | | | | |strategy analysis | | | | |Problem Identification | |3. Appropriate identification and phrasing of the case problem(s) – primary, |10% | | | |secondary problems with brief support discussion on the evidence and effects of the | | | | |problems; identification of corresponding case analysts’ objectives with Key Result | | | | |Areas...
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