Loreal-Marketing Plan

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  • Topic: Cosmetics, L'Oréal, Liliane Bettencourt
  • Pages : 4 (1068 words )
  • Download(s) : 598
  • Published : January 7, 2013
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Submitted By:
Fasiuddin Feroz

ELVIVE – Total Repair 5 Restoring Shampoo

“To keep the body in good health is a duty... otherwise we shall not be able to keep our mind strong and clear”

“Attention to health is life's greatest hindrance”

Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable, wealthy, and beauty-conscious class of urban consumers, cosmeceuticals have come a long way in recent years to become one of the fastest growing cosmetic options. Advancements in technology and emergence of new ingredients have further contributed to the progress in the commercialization of cosmeceutical products worldwide. The market that reached to the mark of US$ 27.2 Billion in 2010 is likely to augment at a rapid pace in the coming years with anti-aging skin care taking the top spot in revenue patterns. Through in-depth and prudent analysis of the developments taking place at the global level, we have observed that the market is presently dominated by skin care and hair care cosmeceuticals. http://www.businesswire.com/news/home/20120112005565/en/Research-Markets-Global-Cosmeceuticals-Market-Analysis--

Organisation background:
L’Oreal was founded in the year 1909 by Eugene Schueller, a French Chemist how developed an innovative hair colour formula. Today, the L’Oreal Group is the world's largest cosmetics and beauty company and is headquartered in the Paris suburb of Clichy, France. It got its start from the hair color business but soon it developed activities in the field of cosmetics, concentrating on skin care, sun protection, make up, perfumes and hair care. L'Oreal is active in the dermatological and pharmaceutical fields. It is also the top nanotechnology patent-holder in the United States. L'Oreal is a listed company, but the founder's daughter Liliane Bettencourt...