Living Social Escapes Case Study

What is valence? Valence is the attractiveness or desirability of a reward or outcome. For instance, a promotion may be highly attractive to some people but highly disliked by others. When people are deciding how much effort to put forth, they will consider the valence of all possible rewards and outcomes that they can receive from their jobs. The greater the sum of those valences, the more effort people will choose to put forth on the job.
The outcomes or rewards that posses high valence for managers and guides who work at Living Social Escapes are many. First, employees are excited about their job therefore are willing to do virtually anything. Living Social Escapes has many employees across the country working for them for basically no