Limited Brands Swot Analysis
Table of Contents
1. Company overview (history)
2. Current strategies
3. PEST Analysis
4. Porter Five Forces
5. Competitor Analysis
6. SWOT Analysis
7. Financial Analysis
8. Industry Outlook
9. Key Success Factors
10. Strategic Alternatives
11. Recommendations
12. Implementation Plan
13. Time-Line
14. Contingency Plan
15. Conclusion
16. Appendices
17. References
Company overview (history)
Limited Brands was founded by Leslie H. Wexner in 1963. Leslie started with one store in Columbus Ohio and is now an international company that has expanded over the world through invention and expansion, and employs over 90 000 employees. The company operates over 2600 stores that specialize in lingerie, beauty care, jewellery, …show more content…
To the extent they were available, reports and white papers, academic articles and trade publications were consulted, but there are many opportunities identified herein where additional research is required to fully understand the impact of these convergent media trends on Canadian consumers and citizens. This scan serves to identify some of those opportunities for future inquiry and …show more content…
Threat of new Entrants
Competitive forces :
* Limited brands has more than 1000 suppliers all around the world and numerous distribution channels.
* Limited Brands has a lot of custumers which buy in its stores & retailers.
* The company has also large and small competitors in the clothing industry.
* New entrants have only a small chance with Limited Brands given that they have to compete with 7 famous brands carried by Limited Brands.
How is supply chain management related to the company’s business strategy ?
Concerning suppliers Limited Brands works with so many suppliers so it needs to look each step of the supply chain for each supplier at the same time.
Concerning customers Limited Brands has to improve its supply chain to respond to the market’s demand.
2. Supply chain management problems :
* Limited logistics Services wanted to implement a global supply chain in within Limited Brands but executives were
1. Company overview (history)
2. Current strategies
3. PEST Analysis
4. Porter Five Forces
5. Competitor Analysis
6. SWOT Analysis
7. Financial Analysis
8. Industry Outlook
9. Key Success Factors
10. Strategic Alternatives
11. Recommendations
12. Implementation Plan
13. Time-Line
14. Contingency Plan
15. Conclusion
16. Appendices
17. References
Company overview (history)
Limited Brands was founded by Leslie H. Wexner in 1963. Leslie started with one store in Columbus Ohio and is now an international company that has expanded over the world through invention and expansion, and employs over 90 000 employees. The company operates over 2600 stores that specialize in lingerie, beauty care, jewellery, …show more content…
To the extent they were available, reports and white papers, academic articles and trade publications were consulted, but there are many opportunities identified herein where additional research is required to fully understand the impact of these convergent media trends on Canadian consumers and citizens. This scan serves to identify some of those opportunities for future inquiry and …show more content…
Threat of new Entrants
Competitive forces :
* Limited brands has more than 1000 suppliers all around the world and numerous distribution channels.
* Limited Brands has a lot of custumers which buy in its stores & retailers.
* The company has also large and small competitors in the clothing industry.
* New entrants have only a small chance with Limited Brands given that they have to compete with 7 famous brands carried by Limited Brands.
How is supply chain management related to the company’s business strategy ?
Concerning suppliers Limited Brands works with so many suppliers so it needs to look each step of the supply chain for each supplier at the same time.
Concerning customers Limited Brands has to improve its supply chain to respond to the market’s demand.
2. Supply chain management problems :
* Limited logistics Services wanted to implement a global supply chain in within Limited Brands but executives were