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Life Insurance

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  • August 2009
  • 978 Words
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TABLE OF CONTENTS
STRATEGIC MARKETING PLAN DEFINES SALES SUCCESS IN TWO LEADING LIFE INSURANCE COMPANY Target companies: AVIVA Life Insurance Pvt Ltd.
1] Executive summary:
The research is to be conduct how each company has performed in sales and the improve effectiveness of selling process. Research objectives and aims are to compare the performance of the AVIVA and HDFCSLI. As this research studying based on the Indian market, the research is proceeding in Bangalore, which is one of the main city in India. Research mythology is proceeding under collecting data of the current status of the both company and from the people to know the brand awareness and the purchasing behaviour when buying life insurance policies. THE BACKGROUND OF THE INDUSTRY

Companies rating can be identified as follows:-
A++,A+ are superior companies.
A or A- good companies
B. is growing company
C- means position is not good.
D is below the standard (minimum).
E rate is company is taking the help from the state to run the business. LITERATURE VIEW
Sales management and customer satisfaction:
Influence of Advertising on Sales:
This is a very important fact in life insurance industry as, their most of sales advertising by the salespersons. Draw back of a company can be happen due to the lack of communication and the problems in communicating with the consumers. Influence of Sales promotions on sales

Sales promotions has taken an increasing share of the marketing budget, at the expense of advertising,because promotion can achieve a measurable increase in short term sales , which advertising cannot. There is a tension between the short term effects of promotion and the long term effects of advertising. This results in confusion in marketing community. How ever, there is a desirable effect on sales market from promotions. The main intention to promote sales is to attract the customers attention. Doing promotions in life insurance industry...