When you stitch all of these pieces together, you have the golden …show more content…
According to Friedman "It is a technology driven phenomenon not a trade driven one." He further describes one of the downfalls of globalization as Microchip Immune Deficiency. Friedman states that it is this 'disease' which caused the downfall of many a cold war era firm. Because executives were not able to "keep-up" with the changes, which evolved at the end of the Cold War, in technology, they were left behind and replaced by firms on the cutting edge. It was not so much that they didn't know about the technology, but they were simply too slow in implementing it into their firm. Adaptability and speed, new concepts relating to business in the post-Cold War era, now dictate who will survive in the new global