Levi's Swot Analysis

Topics: Levi Strauss & Co., Brand, Jeans Pages: 16 (5121 words) Published: January 26, 2012
1.EXECUTIVE SUMMARY---------------------------------------------------------------- 2.CURRENT SITUATION------------------------------------------------------------------ 2-1-Strategic Posture
2.2.Current Performance
3.CORPORATE GOVERNANCE-------------------------------------------------------- 3-1-Board of Directors
3-2-Top Management
4.EXTERNAL ENVIRONMENT ANALYSIS------------------------------------------ 4-1-Societal Environment
4-2-Task Environment
5.INTERNAL ENVIRONMENT ANALYSIS------------------------------------------ 5-1-Corporate Structure
5-2-Corporate Culture
5-3-Corporate Resources
7-1-Review of Mission and Objective
7-2-Strategic Alternatives and Recommended Strategy
8.CONCLUSION---------------------------------------------------------------------------- BIBLIOGRAPHY-------------------------------------------------------------------------


Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. The core Levi's was founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion. Levi Strauss received a U.S. Patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented (in the 1970s) with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews. Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa, based in Brussels; and Asia Pacific Division, based in Singapore. The company employs a staff of approximately 11.400 people worldwide.

Vision and Core Values
Levi’s believes that business can drive profits through principles, and that core values as a company and as individuals give the company a competitive advantage.
Empathy — walking in other people’s shoes
Empathy begins with paying close attention to the world around. Levi’s listens and responds to the needs of customers, employees and other stakeholders. Originality — being authentic and innovative

The pioneering spirit that started in 1873 with the very first pair of blue jeans still permeates all aspects of the business. Through innovative products and practices, the company breaks the mold. Integrity — doing the right thing

Integrity means doing right by the employees, brands, company and society as a whole. Ethical conduct and social responsibility characterize company’s way of doing business. Courage — standing up for believes

It takes courage to be great. Courage is the willingness to tell the truth and to challenge hierarchy, accepted practice and conventional wisdom. It means standing by Levi’s convictions and acting on beliefs.

Levi’s is the embodiment of the energy and events of time, inspiring people from all walks of life with a pioneering spirit. Generations have worn Levi’s jeans, turning them into a symbol of freedom and self-expression in the face of adversity, challenge and social change. Customers forged a new territory called the American West. They fought in wars for peace. They instigated counterculture revolutions. They tore down the Berlin Wall. Reverent, irreverent — they took a stand.

For its first 100 years, Levi Strauss & Company was a private company. Relatives of founder Levi Strauss owned nearly all the stock, and company employees owned most of the remaining shares. In 1971, the company went public to finance growth and diversification. However, in 1985, the company again went private, which it remains today.

In September 2004, Levi Strauss announced plans to sell...
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