Letter of Recommendation
I. Current Situation
A. Current Performance
Last year, Google had strong financial metrics. According to Google’s operational highlights, the company reported worldwide revenue growth and cash flow for the four quarters of 2013, making Google one of the most successful companies within its industry. Overall, Google’s last year’s return on investment, market share, and profitability were positive (2013 Financial Tables n.d.).
B. Strategic Position
Google’s main focus is on the customer. Furthermore, the company’s mission statement is “to organize the world’s information and make it universally accessible and useful.”
1. Google has been able to reflect its mission statement by making its customers a priority, always delivering excellence with its products to worldwide customers.
2. Google has been in the technology industry since 1998. Although the company was incorporated on September 4, 1998, Google’s founders, Larry Page and Sergey Brin had already built a search engine (initially called BackRub) by 1996.
3. Google’s main objective was to “create the perfect search engine,” an engine that would “understand exactly what you mean and give you back exactly what you want.” Nowadays, Google has not only been successful at creating this perfect search engine, but has been able to make it smarter and faster.
4. One thing Google focuses on the most is that its business operations are aligned with its strategy. The Business Operations and Strategy team at Google is in charge of identifying and clarifying Google’s “strategic priorities, addressing operational challenges, and facilitating innovation.”
5. In order to maintain a positive experience for its users, Google considers its policies to play an important role in the structure of the company. Google’s policies are against “illegal activities, malicious products, hate speech, the distribution of personal and confidential information, the access of another user’s account without their permission, child
A. Current Performance
Last year, Google had strong financial metrics. According to Google’s operational highlights, the company reported worldwide revenue growth and cash flow for the four quarters of 2013, making Google one of the most successful companies within its industry. Overall, Google’s last year’s return on investment, market share, and profitability were positive (2013 Financial Tables n.d.).
B. Strategic Position
Google’s main focus is on the customer. Furthermore, the company’s mission statement is “to organize the world’s information and make it universally accessible and useful.”
1. Google has been able to reflect its mission statement by making its customers a priority, always delivering excellence with its products to worldwide customers.
2. Google has been in the technology industry since 1998. Although the company was incorporated on September 4, 1998, Google’s founders, Larry Page and Sergey Brin had already built a search engine (initially called BackRub) by 1996.
3. Google’s main objective was to “create the perfect search engine,” an engine that would “understand exactly what you mean and give you back exactly what you want.” Nowadays, Google has not only been successful at creating this perfect search engine, but has been able to make it smarter and faster.
4. One thing Google focuses on the most is that its business operations are aligned with its strategy. The Business Operations and Strategy team at Google is in charge of identifying and clarifying Google’s “strategic priorities, addressing operational challenges, and facilitating innovation.”
5. In order to maintain a positive experience for its users, Google considers its policies to play an important role in the structure of the company. Google’s policies are against “illegal activities, malicious products, hate speech, the distribution of personal and confidential information, the access of another user’s account without their permission, child
Cited: Company – Google. (n.d.). Company – Google. Retrieved July 18, 2014, from https://www.google.com/about/company/ Wheelen, Thomas L., and J. David Hunger. Strategic Management and Business Policy: Toward Global Sustainability. 13th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2011. Print.