Lavidge and Steiner
Lavidge & Steiner model:
Unfortunately there wasn’t much information avaialable on Foursquare campaigns to create awareness.
Foursquare cooperates with companies to create campaigns for the companies. At the same time, the number of check ins also increases. They increase their check ins by giving people specials like free products and cooperate with persons or companies. In our opinion, this is also the way foursquare promotes itself. http://www.jeroenbeelen.nl/2011/07/destinatiemarketing-en-foursquare-6.html 1) Unawareness, 2) Awareness, 3) Knowledge, 4) Liking, 5) Preference, 6) Conviction, 7) Purchase.
In our opinion most people become aware of foursquare by mouth-to-mouth info and campaigns. As you can see the campaigns are in cooperation with companies who use foursquare to promote themselves. By seeing the logo and going to their website, people can get more information about foursquare, checking the promotional movieclip. This way they slowly get to the knowledge stage. However many things they need to find out themselves. By using it a few times, they learn more about it and start liking it. Many companies and people over the world already went through the liking, preference, conviction and purchase stage because it’s a way to promote themselves and attract new customers. However, in the Netherlands it’s still on its way up.
Lavidge & Steiner model:
Unfortunately there wasn’t much information avaialable on Foursquare campaigns to create awareness.
Foursquare cooperates with companies to create campaigns for the companies. At the same time, the number of check ins also increases. They increase their check ins by giving people specials like free products and cooperate with persons or companies. In our opinion, this is also the way foursquare promotes itself. http://www.jeroenbeelen.nl/2011/07/destinatiemarketing-en-foursquare-6.html 1) Unawareness, 2) Awareness, 3) Knowledge, 4) Liking, 5) Preference, 6) Conviction, 7) Purchase.
In
Unfortunately there wasn’t much information avaialable on Foursquare campaigns to create awareness.
Foursquare cooperates with companies to create campaigns for the companies. At the same time, the number of check ins also increases. They increase their check ins by giving people specials like free products and cooperate with persons or companies. In our opinion, this is also the way foursquare promotes itself. http://www.jeroenbeelen.nl/2011/07/destinatiemarketing-en-foursquare-6.html 1) Unawareness, 2) Awareness, 3) Knowledge, 4) Liking, 5) Preference, 6) Conviction, 7) Purchase.
In our opinion most people become aware of foursquare by mouth-to-mouth info and campaigns. As you can see the campaigns are in cooperation with companies who use foursquare to promote themselves. By seeing the logo and going to their website, people can get more information about foursquare, checking the promotional movieclip. This way they slowly get to the knowledge stage. However many things they need to find out themselves. By using it a few times, they learn more about it and start liking it. Many companies and people over the world already went through the liking, preference, conviction and purchase stage because it’s a way to promote themselves and attract new customers. However, in the Netherlands it’s still on its way up.
Lavidge & Steiner model:
Unfortunately there wasn’t much information avaialable on Foursquare campaigns to create awareness.
Foursquare cooperates with companies to create campaigns for the companies. At the same time, the number of check ins also increases. They increase their check ins by giving people specials like free products and cooperate with persons or companies. In our opinion, this is also the way foursquare promotes itself. http://www.jeroenbeelen.nl/2011/07/destinatiemarketing-en-foursquare-6.html 1) Unawareness, 2) Awareness, 3) Knowledge, 4) Liking, 5) Preference, 6) Conviction, 7) Purchase.
In