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Lavazza History

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Lavazza History
Today, Lavazza is one of the most important roasters in the world, a leader in Italy with a 48% share in value of the retail market (source: Nielsen). Lavazza is present with its distributors and subsidiaries in over 90 countries around the world. With a turnover exceeding €1.2 billion in 2011, the company operates worldwide in the Home and Away-from-Home segments.

Lavazza’s Board of Directors is composed by: Alberto Lavazza, President; Giuseppe Lavazza and Marco Lavazza, Vice Presidents; Francesca Lavazza and Antonella Lavazza, Board Members; Antonio Baravalle, CEO. Pietro Boroli, Gabriele Galateri di Genola and Antonio Mercegaglia are also members of the Board.

2011

Lavazza opens 15 Espression coffee shops in China, in the city centres and shopping malls of the country's most cosmopolitan cities, Shanghai, Beijing and Guangzhou, with the aim to further expand the brand in the country. Espression also arrives to New Delhi, with the opening of the first flagship store. India, where Lavazza has been present since 2007, is an extremely important market for the company, which has confirmed its commitment in the country with the development of its production site Sri City in the Andhra Pradesh area.

2011 is also the year of Wimbledon and Harrods: Lavazza begins a partnership with the prestigious tennis tournament, that will continue until 2013. At the same time an Espression coffee shop also opens at London's temple of shopping, Harrods.

Another milestone is the 20th anniversary of the Lavazza Calendar. To mark the occasion, Lavazza gathers 12 of the photographers who have transformed the calendar into an icon over the years: The Lavazzers. The Calendar shots are also displayed at the Milan Triennale in the “Lavazza con te partirò” exhibition.

2012

From the partnership between Lavazza and Green Mountain Coffee Roasters comes Keurig® Rivo™ Cappuccino & Latte, the capsule system launched in the United States that represents a new way of

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