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Laudon Mis12 CHAPTER 02

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Laudon Mis12 CHAPTER 02

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Management Information Systems
MANAGING THE DIGITAL FIRM, 12TH EDITION

Chapter 2
GLOBAL E-BUSINESS AND
COLLABORATION
VIDEO CASES
Case 1: How FedEx Works: Enterprise Systems
Case 2: Oracle's Austin Data Center Instructional Video 1: FedEx Improves Customer Experience with Integrated Mapping and Location Data

Management Information Systems
CHAPTER 2: GLOBAL E-BUSINESS AND COLLABORATION

Learning Objectives

• Define and describe business processes and their
relationship to information systems.
• Evaluate the role played by systems serving the
various levels of management in a business and
their relationship to each other.
• Explain how enterprise applications improve
organizational performance.

2

Management Information Systems
CHAPTER 2: GLOBAL E-BUSINESS AND COLLABORATION

Learning Objectives (cont.)

• Explain the importance of collaboration and
teamwork in business and how they are supported
by technology.
• Assess the role of the information systems function
in a business.

3

Management Information Systems
CHAPTER 2: GLOBAL E-BUSINESS AND COLLABORATION

America’s Cup 2010: USA Wins with Information Technology

• Problem: Using IT to win the America’s Cup race
• Solutions: New technology for physical engineering of
boat; sensor network to monitor conditions and data
analysis to improve the performance of sails and more.
• IBM Oracle Database 11g data management software
provided real time analysis of boat’s sensor data.
• Demonstrates IT’s role in fostering innovation and
improving performance.
• Illustrates the benefits of using data analysis and IT to improve products
4

Management Information Systems
CHAPTER 2: GLOBAL E-BUSINESS AND COLLABORATION

Business Processes and Information Systems

• Business processes:
– Workflows of material, information, knowledge
– Sets of activities, steps
– May be tied to functional area or be crossfunctional

• Businesses: Can be seen as collection of...
Management Information Systems
MANAGING THE DIGITAL FIRM, 12TH EDITION
GLOBAL E-BUSINESS AND
COLLABORATION
Chapter 2
VIDEO CASES
Case 1: How FedEx Works: Enterprise Systems
Case 2: Oracle's Austin Data Center Instructional Video 1: FedEx Improves
Customer Experience with Integrated Mapping and Location Data