Landmark Sports Agency: My Dream

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Sharayah Campbell
ATSW 430
Landmark Sports Agency
One job that has always been a dream of my own is to one day be the owner or partner of Landmark Sports Agency in Los Angeles California. I have always been interested in sports, but I have always wanted a career on the business side rather than being involved with the sport directly like a coach.

The path to attaining my dream job will not be simple. It will require more education, and a lot of perseverance. After graduating from Clarion University with a degree in Marketing and a minor in Sports Management, I plan to attend graduate school. I have not yet decided whether I should attend graduate school to receive a master’s degree in Sports Management or a master of Business Administration. After receiving my master’s degree I will explore job and internship options. I would like to move to California to acquire an internship at a sports agency such as Landmark. Hopefully by the time I have been out of school for 5 years I will have worked my way into the being the head of the firms marketing department. By starting in the marketing field this will have helped me be acquainted with many clients in the market. It is very important to meet as many agents, coaches, clients and media members as I can.

After working in marketing I will have found a couple prospective clients of my own, and will have persuaded the firm to let me become certified to become a full time agent. Depending on what field of sports I choose as my canvas, I will have to be tested and be completely certified for the position. This will include learning the league rules, salary cap information, player benefits, and the regulations of being an agent. After completing the certification and training process I will attain a secure liability insurance policy. It is very important to be insured when dealing with the ups and downs of someone else’s career.

Becoming a well- known sports agent is made entirely by networking. After finding...
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