Kraft food company SWOT analysis
Index
Title
Page
Grade
Summary
3
Introduction
4
SOWT analysis
5
Conclusion
6
Summary
This assignment belongs to strategic Management subject.
It is research about Kraft Food Company and their strategic management in many sections. In the first section you will find brief introduction and history about KRAFT. Then, their SOWT analysis with details and explanation to each component: (strength, weakness, opportunity, threat).Finally, a conclusion to the research.
Kraft Food Company
Introduction
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of the largest consumer packaged food and beverage companies in North America, with annual revenues of more than $18 billion. It is an American grocery manufacturing and processing conglomerate, which is headquartered in Northfield, Illinois, a Chicago suburb. The company was formed in 2012 by a demerger from Kraft Foods Inc., which in turn was renamed Mondelēz International. The new Kraft Foods Group is a North American grocery business, while Mondelēz is a multinational snack and confectionary company. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. They market an unrivaled portfolio of products in the beverage, cheese, refrigerated meals and grocery categories, primarily in the United States and Canada.
The KRFT stock is a member of the Standard & Poor’s 500 and the NASDAQ-100 stock indices. Also, they have 39 manufacturing Facilities and 3 R&D Centers.
Their mission as - Kraft CEO Tony Vernon said:
"Our aim is to be North America's best food and beverage company, and we'll get there by continuing to offer products consumers love, creating a performance-based culture that motivates and excites employees and becoming the best investment in the industry."
Title
Page
Grade
Summary
3
Introduction
4
SOWT analysis
5
Conclusion
6
Summary
This assignment belongs to strategic Management subject.
It is research about Kraft Food Company and their strategic management in many sections. In the first section you will find brief introduction and history about KRAFT. Then, their SOWT analysis with details and explanation to each component: (strength, weakness, opportunity, threat).Finally, a conclusion to the research.
Kraft Food Company
Introduction
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of the largest consumer packaged food and beverage companies in North America, with annual revenues of more than $18 billion. It is an American grocery manufacturing and processing conglomerate, which is headquartered in Northfield, Illinois, a Chicago suburb. The company was formed in 2012 by a demerger from Kraft Foods Inc., which in turn was renamed Mondelēz International. The new Kraft Foods Group is a North American grocery business, while Mondelēz is a multinational snack and confectionary company. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. They market an unrivaled portfolio of products in the beverage, cheese, refrigerated meals and grocery categories, primarily in the United States and Canada.
The KRFT stock is a member of the Standard & Poor’s 500 and the NASDAQ-100 stock indices. Also, they have 39 manufacturing Facilities and 3 R&D Centers.
Their mission as - Kraft CEO Tony Vernon said:
"Our aim is to be North America's best food and beverage company, and we'll get there by continuing to offer products consumers love, creating a performance-based culture that motivates and excites employees and becoming the best investment in the industry."