Kraft Food's Case Study

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Kraft Food's Case Study

By | November 2012
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KRAFT FOOD COMPANY

Chapter I

INTRODUCTION

A. COMPANY’S HISTORY
According to Frank (2010), in 1903, there was a man named James Lewis Kraft who had begun cheese delivery service at Chicago area after he had been eased out from a cheese company at Buffalo. Every morning, he will buy cheese wholesale and resold it to the local vendors in order to avoid the cheese melt or spoil. The business was successful and several of his brothers who are known as Charles H., John H., Fred Walker and Norman had joined the company named J.L Kraft & Bros. Co. in 1909 as permanent employees (MAC 2011). James L. Kraft is a president of the company who had invented a revolutionary process in 1915.This process helps to pasteurize the cheese, thus it would not spoiled easily and can be transported long distances (NNDB 2009).Fundamentally, according to Phillip (2010), in 1920, Kraft purchased a Canadian cheese company and changed it to Kraft Cheese Company in 1924. Kraft Cheese Company had obtained a lot of sales which enable J.L Kraft to expand the company into Germany, Australia and Britain. During World War II, Kraft had supplied 4 million pounds of cheese to Britain. It had showed that Kraft was a main food supplier at that time. In 1945, the Kraft Cheese Company became Kraft Food Company (NNDB 2009).

B. COMPANY’S DESCRIPTION
Kraft Food Company’s headquarter had been located at Cheltenham, United Kingdom since Kraft has a close connection with the rest of Europe. The manufacturing site had been established at the Ban bury as a global manufacturing base that will supply a variety type of products worldwide in 155 countries including Malaysia, China and United State (Kraft Food Inc. 2010). Kraft Food Company was having more than 100,000 diverse employees all over the world. Currently, Kraft Food Company is a second largest food and beverage company in the world after Nestle.

C. TYPE OF PRODUCTS
Furthermore, according to Joel (2010), Kraft Food Company is...
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