Kodak vs Fujifilm

Only available on StudyMode
  • Download(s) : 75
  • Published : February 23, 2013
Open Document
Text Preview
George Eastman was one of the first to demonstrate the great convenience of dry plates to wet plates in 1878, making photography easier for all. Since that time, they have been great innovators in their section of the world, America. Moreover, a huge American Icon was born. In 1884, the business changed from a partnership to a company with 14 shareholders, Eastman Dry Plate and Film Company was formed. In 1885, Eastman American Film opened overseas in London England, and the start of innovative worldwide company was. After hiring a fulltime chemist, unheard of in those times, the name Kodak was born and the Kodak camera was introduced into the market. The marketing slogan “You press the button we do the rest,” was the birth of snapshot photography. From 1889 until 1929, they had the only film, chemical, and research department for working just to innovate filmmaking.

The pocket camera and the first film for motion pictures was now establishing a presence in Europe, and both swept through all the continents as great new invention, putting Kodak on the map. They now had over 5,000 workers within sales, chemicals, research, retail, and many other subsidy companies grown from his genius to the huge conglomerate now getting its start. From 1902 to 1929, they managed to rollout new and exciting products and companies that just added on to the conglomerate, with the same 14 shareholders. The Kodak developing machine simplified the processing of a roll of film and made it possible to develop film without a darkroom. Single handily changing the face of photography, from the professional to the everyday person. He introduced amateur photography to the regular person. They produced the first practical safety film using cellulose, making the business even safer. Then they pushed into Australia and conquering Europe as well as America.

Design optics, Portrait film, and Ariel cameras attached to planes for the US during the war were invented and used by many different companies. Kodak even made amateur motion pictures practical for any user, and won many awards in the Motion Picture Industry, including Oscar. The Motion Picture Camera and the Kodascope projector were born and with it the motion picture industry and movie houses. Eastman became chairman of the board and hired William G Stuber in 1894 to direct emulsion making, and to become president of Kodak. Employment around the world exceeded 20,000 employees now. One of the biggest inventions made its way to film, color on 16mm film, called Kodacolor Film, color pictures introduced to the world of motion pictures in sound and color, a true invention that is still used to this day.

Then in 1934, Fujifilm Company Ltd opened its doors and the first company to rival Kodak was born. Fujifilm is headquartered in Tokyo, and if one person could claim to be the architect of Fuji’s growth, it would be Mineru Ohnishi. There were a board of directors that started the company, and it took a few years for Fujifilm to makes its presence known worldwide, in Japan it was a popular brand. It was not like Kodak who had one brilliant man grow his brand by innovation and strokes of genius, with a few good employees to form the company over the years that rivaled any other business in its time. It started slow, but was a Tokyo company, as Kodak was a worldwide one at this point. At the age of 55, Onishi took over as company CEO in 1980. It was under his reign that salesman were encouraged to spend time with their buyers and distributors, Fujifilm did not have the Meteoritic rise that Eastman Kodak did, and they also used Kodak’s technology to start making new products, and prided itself on being a technology company, instead of a camera company which Kodak did. Even though Kodak had innovations from NASA to United Motion Picture Union, and was the first to put camera’s on planes during the war., they spent 7% of sales on research and development to maintain a competitive advantage and they produced...
tracking img