Kodak's Decline
| 2013 | | Oxford Brookes University
Thomas de Kerchove 12083686
P58502: Richard Mohun24th of April 2013 |
the management of innovation and change : | Case study : Kodak and the Digital revolution |
Table of content 1) Introduction: 3 2) Increased competition (1975- ): 4 2.1) Change challenge (Diagnosing) 4 2.2) Kodak’s reaction (Enacting) 5 2.3) Critical analysis (Explaining) 6 3) Lack of communication and the cultural change: 6 2.1) Change challenge (Diagnosing) 6 2.2) Kodak’s reaction (Enacting) 7 2.3) Critical analysis (Explaining) 9 4) Digital technology and its disruption of the film business 9 2.1) Change challenge (Diagnosing) 9 2.2) Kodak’s reaction (Enacting) 10 2.3) Critical analysis (Explaining) 11 5) Conclusion: 12 6) References: 14 Books: 14 Articles: 14 Internet sites: 14 Interviews: 16
1) Introduction:
To start this assignment about Kodak, a short introduction of the company is needed. I will then focus on the 3 most crucial challenges Kodak had to face during the 1975 - 2012 period. Every change goes through 3 phases that I am going to describe by using the enquiry-action framework (Beech et al., 2012). For every change challenge, I am going to delineate the problem and the change needed (Diagnosing), explain Kodak’s reaction (Enacting) and analyse it critically (Explaining). Finally, I am going to conclude by proposing some recommendations on how they could have avoided this disaster.
Eastman Kodak was created in 1888 by George Eastman, who has set out the values of the company from the start. Kodak is an American multinational specialised in photographic equipment. George Eastman created the push-button photography and Kodak established its hallmark easy-to-use camera systems. At first, it was only a film and camera retailer but it then diversified into the Chemical and the Pharmaceutical industry (Cavetti et al., 2005). Kodak has been successful for decades by following the razorblade
Thomas de Kerchove 12083686
P58502: Richard Mohun24th of April 2013 |
the management of innovation and change : | Case study : Kodak and the Digital revolution |
Table of content 1) Introduction: 3 2) Increased competition (1975- ): 4 2.1) Change challenge (Diagnosing) 4 2.2) Kodak’s reaction (Enacting) 5 2.3) Critical analysis (Explaining) 6 3) Lack of communication and the cultural change: 6 2.1) Change challenge (Diagnosing) 6 2.2) Kodak’s reaction (Enacting) 7 2.3) Critical analysis (Explaining) 9 4) Digital technology and its disruption of the film business 9 2.1) Change challenge (Diagnosing) 9 2.2) Kodak’s reaction (Enacting) 10 2.3) Critical analysis (Explaining) 11 5) Conclusion: 12 6) References: 14 Books: 14 Articles: 14 Internet sites: 14 Interviews: 16
1) Introduction:
To start this assignment about Kodak, a short introduction of the company is needed. I will then focus on the 3 most crucial challenges Kodak had to face during the 1975 - 2012 period. Every change goes through 3 phases that I am going to describe by using the enquiry-action framework (Beech et al., 2012). For every change challenge, I am going to delineate the problem and the change needed (Diagnosing), explain Kodak’s reaction (Enacting) and analyse it critically (Explaining). Finally, I am going to conclude by proposing some recommendations on how they could have avoided this disaster.
Eastman Kodak was created in 1888 by George Eastman, who has set out the values of the company from the start. Kodak is an American multinational specialised in photographic equipment. George Eastman created the push-button photography and Kodak established its hallmark easy-to-use camera systems. At first, it was only a film and camera retailer but it then diversified into the Chemical and the Pharmaceutical industry (Cavetti et al., 2005). Kodak has been successful for decades by following the razorblade
References: - Downes, L. & Nunes, P. (2013) ‘Big-Bang Disruption: Why classic Business rules don’t apply. Harvard business review Webinars. VLE-Moodle - Euchner, J - Gavetti, G., Giori, S. and Henderson, R. (2005) ‘Kodak and the Digital revolution (A). Harvard business review. VLE-Moodle - Grant, L - Interview in 2005 with Dr George Fisher Kodak C.E.O. (2006) Boston: Harvard Business School Publishing. VLE-Moodle Internet sites: - Blakely, R. (2012) ‘Kodak on the brink of bankruptcy’ [Online]. Retrieved from: http://www.thetimes.co.uk/tto/business/industries/consumer/article3277115.ece - Colbey, R. (2002) ‘Not such a Kodak moment’ [Online]. Retrieved from: http://www.guardian.co.uk/theguardian/2002/jan/26/features.jobsmoney?INTCMP=SRCH - Fildes, N. (2012) ‘Eastman Kodak ensures survival with cut-price patent sale’ [Online]. Retrieved from: http://www.thetimes.co.uk/tto/business/industries/consumer/article3636584.ece - Jagger, S. (2008) ‘Kodak faces break-up after fall in digital product sales’ [Online]. Retrieved from: http://www.thetimes.co.uk/tto/technology/article2191493.ece [Accessed on the 18th April 2013]. - Neate, R. (2012) ‘Kodak to stop making cameras’ [Online]. Retrieved from: http://www.guardian.co.uk/business/2012/feb/09/kodak-to-stop-making-cameras?INTCMP=SRCH - Reuters (2012) ‘Kodak files for bankruptcy’ [Online]. Retrieved from: http://www.guardian.co.uk/business/2012/jan/19/kodak-files-for-bankruptcy?INTCMP=SRCH - Robertson, D. (2012) ‘In the digital age, Kodak finds itself out of the picture’ [Online]. Retrieved from: http://www.thetimes.co.uk/tto/business/industries/consumer/article3518524.ece [Accessed on the 21th April 2013]. - Wharton Knowledge (2012) ‘What 's Wrong with This Picture: Kodak 's 30-year Slide into Bankruptcy’ [Online]. Retrieved from: http://knowledge.wharton.upenn.edu/article.cfm?articleid=2935 [Accessed on the 18 th April 2013]. Interviews: - Interview in 2013 with Sir Richard Mohun, MOIC lecturer (2013) Oxford: Oxford Brookes University