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Knowledge Management and the Limits of Knowledge Codification

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Knowledge Management and the Limits of Knowledge Codification
Introduction
Knowledge is an important element in every individuals’ lives but most importantly to businesses to succeed in today’s economy. The successfulness of knowledge is through many strategies that involve knowledge creation, knowledge transfer and knowledge management and also by using advanced IT systems through the economic growth and change (Anantatmula and Kanungo, 2010). The purpose of this report is to evaluate how successful the KM strategies are in place within Apple and to evaluate how good practices are shared. Also, the report will show how knowledge management tools are applied to achieve good practices supported by current models, theories, principles and practical examples.
Apple is a technological based organisation that creates computers, software and many other Apple branded products. It is well-known globally with over 300 stores around the world (Apple Inc., 2011). The products innovated by Apple have strong positioning within the market as they are differentiated from other organisations (Mintel, 2011). Apple creates a customer based profile by collecting information about customers and their preferences. Customers register their details on Apples website when initial products and or services are purchased like iCloud, MobileMe and iTunes, as well as many other products and services. This detailed information is then aggregated and stored explicitly on database(s), used to help them provide more useful information to their customers so they can meet their needs, and to understand which parts of their products, and services are of most interest.

How Apple uses human process and technology in Knowledge Management?
Knowledge Management shows how the human process can be used in the means of managing transfer of information which is known as tacit or explicit knowledge transfer. This is also developed in the process through learning, growth and innovation, which are influenced by key principles, tools and processes


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