King's Journey
MARKETING ANALYSIS RESEARCH REPORT
MARKETING ANALYSIS RESEARCH REPORT
CATHERINE FRANCIS
GRAND CANYON UNIVERSITY
King’s Journey, Inc
Marketing Plan
Table of Contents
1. Executive Summary
2. Company Description
3. Strategic Focus and Plan
4. Situation Analysis
5. Market-Product Focus
6. Marketing Program
7. Financial Data and Projections
8. Organization structure
9. Implementation Plan
Appendix A. Biographical Sketches of Key Personnel
Appendix B. Detailed Financial Projections
1. Executive Summary
2. Company Description
King’s Journey, Inc., is a 24 hour, seven day a week transportation service, adult elderly …show more content…
Figure 1. SWOT Analysis for King’s Journey, Inc.
|Internal Factors |Strengths |Weaknesses |
|Management |Hired experienced management team and board | |
|Offerings |Superior and reliable service | |
|Marketing |Local newspapers, radio, retirement homes, |Initially not enough personal for the demand. |
| |hospitals, doctor office, other organizations | |
| |that require assistance for their patients. | |
|Personnel |Licensed and bonded |Turn over rate is high …show more content…
It is cost efficient for these customers to be able to stay in their homes and these organizations try to assist them to be able to afford to stay in their homes. Other referrals are expected from hospital social workers, health care providers, insurance companies, and physicians. The environment factors are demographics and cultural. In Indiana, 2010, there were 18.4% of our citizens that are age 60 and above according to the U.S. Census Bureau. The need for this service is growing and it serves as a means to protect our family members, with honest people that can assist them in their daily living and still keep their independence.
Health and Wellness Concerns
Our customers can rely on our company to be reliable companions, help with minor chores, prepare meals, or provide groceries from the food banks, or transport them to the grocery stores, pharmacy, to pay bills, visit friends. The goal is to let them know they are still connected to society and some one
MARKETING ANALYSIS RESEARCH REPORT
CATHERINE FRANCIS
GRAND CANYON UNIVERSITY
King’s Journey, Inc
Marketing Plan
Table of Contents
1. Executive Summary
2. Company Description
3. Strategic Focus and Plan
4. Situation Analysis
5. Market-Product Focus
6. Marketing Program
7. Financial Data and Projections
8. Organization structure
9. Implementation Plan
Appendix A. Biographical Sketches of Key Personnel
Appendix B. Detailed Financial Projections
1. Executive Summary
2. Company Description
King’s Journey, Inc., is a 24 hour, seven day a week transportation service, adult elderly …show more content…
Figure 1. SWOT Analysis for King’s Journey, Inc.
|Internal Factors |Strengths |Weaknesses |
|Management |Hired experienced management team and board | |
|Offerings |Superior and reliable service | |
|Marketing |Local newspapers, radio, retirement homes, |Initially not enough personal for the demand. |
| |hospitals, doctor office, other organizations | |
| |that require assistance for their patients. | |
|Personnel |Licensed and bonded |Turn over rate is high …show more content…
It is cost efficient for these customers to be able to stay in their homes and these organizations try to assist them to be able to afford to stay in their homes. Other referrals are expected from hospital social workers, health care providers, insurance companies, and physicians. The environment factors are demographics and cultural. In Indiana, 2010, there were 18.4% of our citizens that are age 60 and above according to the U.S. Census Bureau. The need for this service is growing and it serves as a means to protect our family members, with honest people that can assist them in their daily living and still keep their independence.
Health and Wellness Concerns
Our customers can rely on our company to be reliable companions, help with minor chores, prepare meals, or provide groceries from the food banks, or transport them to the grocery stores, pharmacy, to pay bills, visit friends. The goal is to let them know they are still connected to society and some one