GlaxoSmithKline (GSK) is a pharmaceutical company which also deals with , vaccines, biologics and consumer healthcare products. By the measure of revenues its stated to be the worlds third largest pharmaceutical company. GSK headquarters are located in London, United Kingdom where it has a primary listing on London stock Exchange and secondary listing on NewYork Stock Exchange. GSK has a challenging and inspiring mission to improve the quality of human life by enabling people to do more, feel better and live longer. As on today, GSK is undertaking its responsibilities in access to medicines, research practices, ethical conduct, human rights, environmental sustainability, work with communities and also the most important responsibility of GSK is to respond to societies healthcare needs. GSK encourages scientists to work hard in order to discover new ways of treating and preventing diseases, as their success depends on a vibrant and productive R&D function that encourages creativity and facilitates the accelerated discovery and development of new medicines. GSK acknowledges the presence of low pharmaceuticals in the environment. GSK CEO Andrew Witty recently wrote an essay focusing on the future of the pharmaceutical industry for 2011 and beyond.which was published as The World in 2011. Around one lakh of employees work in GSK's where on survey stated that the culture is very comfortable, respectful and supportive. GSK is present in almost 100 cities across 39 countries.
Summary of the Scenarios
A scenario planning is that part of strategic planning which relates to the tools and technologies for managing the uncertainties of the future like what future conditions and events are probable,
what their consequences or effects would be like, and
3) how to respond to, or benefits from, them.
Based on current trends the different scenarios are constructed. The current trends includes social, economical, political, technological,...