In a fast paced lifestyle people are going through every day, a lot of people are a big fan of fast food chains. This provides them with quick and accessible food to fit their busy schedule. The big names in the fast food industry include McDonalds, Wendy’s, Burger King, Carl’s Jr and of course KFC.
The chosen case is the popular issue of animal cruelty done by Kentucky Fried Chicken. I chose this particular case because this is a company that affects a lot of people around the world. I believe that this case can inspire readers that in this fast paced world, one must stop and think what is really happening right in front of us. This case highlights the ethical issues involved in KFC’s business operations around the world. The activists against KFC are mainly PETA along with other non-governmental organizations who are against the unethical practices from KFC’s supply chain Pilgrim’s Pride and Cargill. They are accused of ill-treatment towards chicken and unsanitary work ethics. This case study discusses these ethical issues in different aspects and recommend how similar issues could be avoided or solved.
II. Company background of KFC
KFC Corporation is based in Louisville, Kentucky with its parent company, Yum!Brands. It is one of the most popular chicken restaurant chains with well-liked recipes such as Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. Customers can try over 300 products with a personalized appeal unique for each country,
There are more than 12 million KFC customers being served in 109 countries around the world. In the United States alone, there are 5,200 restaurants and 15,000 across the globe. Several CSR initiatives being promoted by KFC:
The following CSR initiatives discussed were retrieved from their website: www.kfc.com Colonel’s Scholars: This program is offered to high school seniors who are planning to attend in-state college or university. Social Diversity: KFC strongly believes that diversity is an important factor connected to their principles of “How We Work Together”. The company would like to develop a active global workforce where everyone can make a difference. Supplier Code of Conduct: The parent company of KFC, “Yum!Brands” encourages compliance with all legal requirements and ethical business practices. The supplier code of condust is mainly Packaging and Environment Safety: KFC makes sure that their packaging is not harmful to the environment which is why they have introduced cardboard containers and paper bags to reduce the use of styro foam and plastic. Animal Welfare: Yum!Brands is committed to the humane treatment of animals. The last claim of KFC regarding animal welfare is the focus of this case. Several NGOs have been claiming that KFC is not really ensuring ethical/sanitary handling of poultry. PETA is one of the organizations closely monitoring KFC to this date and is claiming not to see any improvement.
III. Campaign of PETA
People for the Ethical Treatment of Animals (PETA) is the largest and very popular animal rights group in the world, with more than 2 million members and supporters. This organization focuses on unethical actions against animals for the longest period of time. They monitor factory farms, clothing trade, laboratories, and entertainment industry. PETA highly believes in educating the public through showing cruelty investigations, research, animal rescue, legislation, public events, celebrity involvement and protest campaigns.
In 2001, PETA started discussing issues mainly revolving animal cruelty in KFC’s supply chain as witnessed from undercover investigation during plant visits. PETA has evaluated the supplier production plant, “Cargill” and the ironically award winning, “Pilgrim’s Pride” who displayed unhygienic employee practices and unethical treatment to chickens. The company has since...