Key Success Factor of Singapore Airlines

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Success in business is possibly the ends towards which every organisation intends to achieve. However, this achieving such ends is no easy task. Management theories and organisational studies already exist in literature to provide businesses and organisation some semblance of a formula for success. Though some models may have been tried and tested in the field, there are instances that show that it is not cut-and-dried. Some models are not wholly applicable to each and every organisation making organisational success still ever so elusive. Though these models of organisational development apparently fail to establish some form of consistency with its applications, some aspects of the model still provide improvements in the organisations. It is in this regard that this paper contends that certain critical factors are the ones that trigger and consequently maintain development in the organisation. For this dissertation, the respondent company shall be Singapore Airlines. More specifically, this study intends to find the critical success factors present in the operations of Singapore Airlines. Background of the Company

Singapore Airlines is one of the top airline companies in Asia and one of the more respected brand names in the world. The company has been flying the friendly skies, giving its passengers safe passage to anywhere in the world since 1947. As stated in its website, the company is geared towards “providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees." The airline company currently have a hundred and forty-three destinations in at least forty-one countries in the world. Singapore Airlines boast of having to first introduce in-flight telecommunication services and first to put in operation the Airbus 380 which is currently the world’s largest commercial aircraft. With these achievements alone, there is no doubt that Singapore Airlines is one of the more prominent and...
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