Kdc Annual Report 2011

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DIVERSIFIED
KINH DO CORPORATION
141 nguyen Du Street, Ben thanh Ward, District 1, Hochiminh City tel: (+84) 8 38270838 Fax: (+84) 8 38270839 email: info@kinhdo.vn Web: www.kinhdo.vn

AnnuAl RepoRt 2011

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INTEGRATED

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TRANSFORMATION

IT ALL STARTED WITH FOOD
WHILE FOOD IS THE COMPANY’S FOUNDATION, TODAY KINH DO’S TRANSFORMATION IS WELL UNDERWAY TO DELIGHT CUSTOMERS AND CONSUMERS.

A STRONGER KINH DO IS EMERGING

CONTENTS

Message Vision Mission Chairman’s Message Milestones Highlights

4 7 8 9 13 15

Management Team organizational Structure the Board of Directors the Board of Supervisors the Management team

17 19 21 27 29

Annual Report 2011 Business Review Strategies Moving Forward Marketing and Sales Strategy 2012 Goals

35 37 39 41 42

Consolidated Financial Statement Independent Auditor's Report Consolidated Balance Sheet Consolidated Income Statement Consolidated Cash Flow Statement

71 74 75 77 78

Kinh Do’s 2011 Annual Report features excerpts from conversations with the leadership. their dialogue highlights how we are adapting to new dynamics in the markets; changing our formats, products, services, processes, business models, and capabilities; and shaping the evolution of our leadership team and the company — all the while sustaining our vision, mission, culture, and values. What they’re saying, and what Kinh Do is doing, is defining success in an industry in transition.

VISION

MISSION
Our Consumer Mission
Is to identify and produce affordable staple and packaged foods, snacks, bakery products, beverages and juices, confectionaries and condiments, instant foods, processed meats and health supplements which people want. our products are pioneering market-leaders, hygienic, healthy, satisfying and conveniently available to all consumers.

FLAVOR YOUR LIFE
Kinh Do creates life’s flavor through wholesome, healthy, nutritious and convenient foods

Our Staff Mission

Is to nurture and develop the skills and abilities of our people to meet the professional demands of their work and satisfy their personal needs. In this way we create a dynamic, creative, innovative and dependable community within the company.

Our Community Mission

Our Shareholder Mission

Is to maximize investment returns over the long-term and to manage risk in order to give certainty and confidence that investments in our business can achieve our shareholder’s goals.

Is to contribute to the communities in which we operate through sponsorship programs and targeted community development and support activities.

Our Partner Mission

Is to create sustainable value for supply chain partners through the creation of innovative food products which address consumer demand trends and satisfy or exceed consumer expectations, and provide equitable returns for all.

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Kinh Do Corporation Annual Report 2011

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Chairman’s Message

A Year of Progress and Consolidation Against A Challenging Environment An interview with Kinh Do Group's Chairman tran Kim thanh

Kinh Do’s recipe for success is explained in depth by the Chairman Mr. Tran Kim Thanh in this Q&A session. How do you feel about Kinh Do’s results this year and how do you view the situation in the current market in which the company operates? I think the Kinh Do team has done exceedingly well in a market where most businesses suffered. We have achieved a lot this year both in terms of operational improvements and growth. It was our first fiscal year we operated as a group and I think the team came together very well to establish the necessary structures and processes which have come to define our operating platform. this platform is important to the future of Kinh Do as this will be the foundation upon which we will use to achieve greater scale, not only in our operations, but also in our profitability and our execution. With 2011 behind us, we have now entered a new stage of development that will see us gain efficiencies in...
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