Kazoo Toys Executive Summary

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Adam Colon

Kazoo’s Toys

Kazoo is a service oriented toy store located in Denver, Colorado. Their mission statement is as follows, “Kazootoys and Kazoo & Company offer a truly unique toy shopping experience. For over 31 years, we have been providing parents, teachers, and kids with one of the country's largest selections of quality toys, games, puzzles and creative playthings. We are conveniently located in the heart of Cherry Creek North in Denver, Colorado. I want to personally thank you for supporting any privately owned business and for supporting us. We know our toys, we know your kids and we love good customer service. We remain dedicated to providing the best possible tools for your child's healthy play” (Nelson).

In 1998 Kazoo & Company was bought out by Diana Nelson. Diana Nelson is an Entrepreneur that left the corporate world to reenter the workforce as a business owner. Kazoo has one location which is in Denver, Colorado. They also sell their merchandise on their website Kazootoys.com. Kazoo Toys has been named the number one toy store in Denver by Denver 5280 magazine from 2002-2009. In 2010, Kazoo Toys made the Inc. 500 of one of America’s fastest growing private companies.

Kazoo is a service oriented toy store that tailors to meet and exceed customer needs in their toy buying experience. The company focuses on customer service by providing free parking, free gift wrapping, and accommodates every customer in every way possible. Kazoo toys builds long lasting relationships with its vendors to offer unique products that cannot be found in large retailers. They are differentiated in the market and do not directly compete against large retailers like Toys R Us or Wal-Mart. While the store is small it is broken down into more intimate departments.

The company welcomes professionals to bring their patients into the store to identify specific toys that might help them progress in treatments. The staff pays close attention to these...
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