Jury System
Assignment 10: Promotion
(20 points) In Section 10, you learned about promotion. Now, you'll apply what you learned. 1. Describe a company that you think uses advertisement well as a promotional strategy. What do you think makes their advertisements successful? (1-5 sentences. 2.0 points) McDonalds uses ads well because there M logo is recognized around the world when you see the M you know its McDonalds 2. Describe a company that has gotten publicity from the news media. Why did the company get publicity? Was positive or negative publicity? (1-5 sentences. 2.0 points) Apple gets publicity from the media for there new inventions that everybody wants. They get good publicity because they are in the media about all the ground breaking things they come up with. 3. Describe a real or made up example of word of mouth promotion. Why do you think people were motivated to spread this message to others? (1-5 sentences. 2.0 points) When some one is opening up a new club you well txt people that its opening and tell people to tell there friends about it. 4. Find an example of a print or Internet ad that includes images and text, and then answer the following questions about it. a. Describe the ad. (1-3 sentences. 1.0 points)It’s an ad for Schick women’s razors, with a picture of a woman on a beach with shaved legs. b. What do you think this ad's marketing message is? (1-5 sentences. 2.0 points) TIP: Does it use a specific desire or fear, or does it try to show how the product is a need or how it solves a problem? The ad is using desire based marketing they show you a picture of how nice you look if you use the razor. It solves the problem of having to shave a lot. c. Is the ad trying to get people to do something? If so, what is it trying to get people to do? If it isn't trying to get people to do something, what do you think the point of the ad is? (1-5 sentences. 2.0 points)It’s trying to get you to buy there
(20 points) In Section 10, you learned about promotion. Now, you'll apply what you learned. 1. Describe a company that you think uses advertisement well as a promotional strategy. What do you think makes their advertisements successful? (1-5 sentences. 2.0 points) McDonalds uses ads well because there M logo is recognized around the world when you see the M you know its McDonalds 2. Describe a company that has gotten publicity from the news media. Why did the company get publicity? Was positive or negative publicity? (1-5 sentences. 2.0 points) Apple gets publicity from the media for there new inventions that everybody wants. They get good publicity because they are in the media about all the ground breaking things they come up with. 3. Describe a real or made up example of word of mouth promotion. Why do you think people were motivated to spread this message to others? (1-5 sentences. 2.0 points) When some one is opening up a new club you well txt people that its opening and tell people to tell there friends about it. 4. Find an example of a print or Internet ad that includes images and text, and then answer the following questions about it. a. Describe the ad. (1-3 sentences. 1.0 points)It’s an ad for Schick women’s razors, with a picture of a woman on a beach with shaved legs. b. What do you think this ad's marketing message is? (1-5 sentences. 2.0 points) TIP: Does it use a specific desire or fear, or does it try to show how the product is a need or how it solves a problem? The ad is using desire based marketing they show you a picture of how nice you look if you use the razor. It solves the problem of having to shave a lot. c. Is the ad trying to get people to do something? If so, what is it trying to get people to do? If it isn't trying to get people to do something, what do you think the point of the ad is? (1-5 sentences. 2.0 points)It’s trying to get you to buy there