E2020 Course Work

Topics: Public relations, Advertising, Google Pages: 2 (557 words) Published: March 24, 2013
Assignment 10: Promotion and Advertising
In Section 10, you learned about promotion and advertising of a business. Now, you'll apply what you learned to your company idea.
1. Will your company use advertising as a promotional strategy? If so, which types of advertising will you use? If not, why not? We will use advertisement. We will use word of mouth and a good community.

2. Will your company use public relations as a promotional strategy? If so, describe at least two ways you will communicate with the public. (2-6 sentences. 2.0 points) Yes we will use public relations as a promotional. We will give promotional items and gear out ot popular internet personas. Also we would do AMAs on Reddit.com 3. Describe at least two things your company could do in order to try to get publicity. TIP: If this includes press releases, describe what the release or releases would be about. (2-4 sentences. 2.0 points) We would hold live streams answering questions and talking with fans. Get a article in Gameinformer. 4. Choose a type of advertisement (newspaper, magazine, outdoor, radio, Internet, and so on) to research, and then answer the following questions.

a. Find the Web site for a company that sells this type of advertisement (such as newspaper, magazine, outdoor, radio, Internet, or another type of ad). What is this company's name? (0.5 points) Google adwords.

b. Describe at least one type of advertisement you can purchase from this company, including any details about the size, length, color, or other features of the advertisement. (2-6 sentences. 2.0 points) You can buy online advertisement. You can do a couple of sentences. It is pay per click. c. How much does this type of advertisement cost? (1-2 sentences. 1.0 points) It will cost around 16 cents per click

d. Do you think this type of advertisement would be effective for your company? Why or why not? (2-5 sentences. 2.0 points) No I don’t. The amount of people who actually clicks it would be low...
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