JSB Market Research : Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products
Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products Released On 18th September 2014
Summary
Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products provides a comprehensive overview of the functional drink landscape, analyzing the regulatory and consumer drivers to identify the best opportunities and strategies. The report identifies the primary need states that are driving consumption in five beverage categories - carbonated drinks, fruit juice, dairy drinks, bottled water, and tea and coffee - as well as identifying how beverage needs differ by age and gender. The global regulatory environment is examined and key hubs for innovation are highlighted. The report investigates the opportunities that the functional drinks market provides for beverage manufacturers as well as the challenges that diversification into functional beverages presents. Finally, the report
JSB Market Research Pvt. Ltd.
Email ID- contact@jsbmarketresearch.com
Tel No- 91 2241236650 / +91 - 998 729 5242
Published by- http:/www.jsbmarketresearch.com/
offers recommendations on how to position functional beverages to consumers and the latest hot ingredients and packaging initiatives to implement.
Key Findings
Growth in the global soft drinks market is being driven by categories with a healthier profile Mature markets are showing stalling growth in overall soft drinks consumption
Beverage needs differ by gender, with women prioritizing products that offer indulgent tastes, and men seeking to meet their age-needs
The functional drinks market offers beverage manufacturers an opportunity to overcome challenges such as stalled market growth in developed economies, a negative perception of the long and short term healthiness of some soft drinks categories, and rising levels of obesity and heart disease among consumers, which is driving demand for
Summary
Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products provides a comprehensive overview of the functional drink landscape, analyzing the regulatory and consumer drivers to identify the best opportunities and strategies. The report identifies the primary need states that are driving consumption in five beverage categories - carbonated drinks, fruit juice, dairy drinks, bottled water, and tea and coffee - as well as identifying how beverage needs differ by age and gender. The global regulatory environment is examined and key hubs for innovation are highlighted. The report investigates the opportunities that the functional drinks market provides for beverage manufacturers as well as the challenges that diversification into functional beverages presents. Finally, the report
JSB Market Research Pvt. Ltd.
Email ID- contact@jsbmarketresearch.com
Tel No- 91 2241236650 / +91 - 998 729 5242
Published by- http:/www.jsbmarketresearch.com/
offers recommendations on how to position functional beverages to consumers and the latest hot ingredients and packaging initiatives to implement.
Key Findings
Growth in the global soft drinks market is being driven by categories with a healthier profile Mature markets are showing stalling growth in overall soft drinks consumption
Beverage needs differ by gender, with women prioritizing products that offer indulgent tastes, and men seeking to meet their age-needs
The functional drinks market offers beverage manufacturers an opportunity to overcome challenges such as stalled market growth in developed economies, a negative perception of the long and short term healthiness of some soft drinks categories, and rising levels of obesity and heart disease among consumers, which is driving demand for