Johnson and Johnson

Topics: Dimension, Fourth dimension Pages: 2 (617 words) Published: October 6, 2012
After reviewing the Johnson & Johnson website I discovered that they had several of the 12 Dimensions of Business Innovation. Of the 12 dimensions, I will identify 6 that I found on the website. The first one that immediately stood out would be the Offerings dimension, which is defined as “developing innovative products and services” (Kotler & Keller, p. 46). One example of the offerings dimension would be Lubriderm’s 3-in-1 Men’s Lotion. This lotion is specialized with minerals and moisturizers that are specifically found in men’s skin. The lotion can be used as a body lotion, a face lotion and a post-shave lotion. The second dimension I found was a Solutions dimension, which is defined as “creating an integrated and customized offering that solves end-to-end customer problems” (Kotler & Keller, p. 46). This product is called the OneTouch Ping, which is an intelligent glucose management system for people with diabetes. The meter-remote and insulin pump communicate and share information wirelessly. In addition, it comes with a free OneTouch Ping support line where you speak with a live representative that is there to help you with any questions or complications with the product and/or your health. The third dimension I found was the Brand dimension, which is defined as “a company’s symbols, words or marks through which a company communicates a promise to their customers” (Sawhney, Mohanbir, Wolcott, Scott & Arroniz, Inigo, 2006). Johnson & Johnson has a Credo, which is a statement of promises and responsibilities to their customers, employees, communities and stakeholders.

The fourth dimension I found was the Platform dimension, which is defined as “using common components or building blocks to create derivative offerings” (Kotler & Keller, p. 46). This product comes from the makers of Tylenol, which is called Precise; which is a pain relieving cream that delivers relief in precisely the location in which you apply it. Tylenol is known...
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