Jewellery Market

Topics: South India, Tamil Nadu, States and territories of India Pages: 10 (2151 words) Published: February 7, 2013
ACME: States for Infinity – Jewellery Market


I.Indian Jewelry Market – Statistics
(One page only, put it in points strictly, ALL MUST VALID POINTS) – I will do it

II.Major Players – States -DONE
III.Gold Consumption State Wise (Excel Sheet)
(PRATIK: Start filling the GAPS in the table & List the sources from where u get the data) – This Table is very IMPORTANT – U need to search In-Depth …Let’s see how god you are at Data screening -Mining :-)

IV.Market Research – Individual States
(SUNIL: I have done for Kerala & Gujarat. Send me the Rest. - KEEP IT SHORT and don’t forget to put Sources/ references and also you need to check the “artisans” column in the excel sheet above section … there were few mistakes .. Try to cross check from other sources….and also list the references/ sources of the data from excel sheet)

V.Competitors Analysis -DONE
VI.Major Players – Jewelries Outlets -DONE

VII.Final Conclusion

I. Indian Jewelry Market – Statistics
II. Major Players – States

South India
2.Andhra Pradesh
3.Tamil Nadu

North India
3.Uttar Pradesh

Western India
2.Gujarat - Ahmedabad, Palanpur, Bhavnagar, Valsad and Navsari

Eastern India

III. Gold Consumption State Wise

NoState NameQuantity of Gold / its Volume / ImportQuantity of Gold Value (Rs.)Percentage of total Indian Market / market shareGrowth PotentialTotal no. of RetailersNo. of Total people employedNo. of Artisans 1Kerala500kgs gold manufactured annuallyRs 75,000 crore25%High>5000200000 people40000 2Andhra PradeshGold Import: $113.5bn 600 444

3KarnatakaGold Import: $79.8bn 481 305
4Tamil NaduGold Import: $109.5bn 1355 956
5GujaratRs. 3330mn exports of Gems & Jewellery in 2000-01 80% of diamond process in India-675 481 6MaharashtraGold Import: $205.9bn 1887 1542
7Punjab & Haryana Rs.21 k cr. Gold demand 1186 Punjab: Gold Import: $44.3 bn 81
Haryana: Gold Import: $51.6 bn 52
8Uttar PradeshGold Import: $117.7 bn 1028 123
9OrissaGold Import: $37.3bn 84 54

IV. Market Research – Individual States (Will Justify - Why to INVEST)

1. Kerala

Kerala is Known as “Gold Capital of India”
Kerala accounts for more than 20% of India’s gold consumption annually. •There are more than 5000 gold and gold jewellery retailers in Kerala in addition to nearly 40000 artisans engaged in the industry. •Forget the word recession when it comes to the sale of gold in the southern India state of Kerala. •Gold continues to be the most traded commodity in Kerala. •According to the Kerala Jewellery Manufacturers Association, the state is these days turning out to be one of the hottest destinations in the country for retail jewellery trade thanks to the ever-increasing demand and overall economic growth. •Jewellery retailers from Mumbai, Gujarat, Jaipur and various other places are flocking to Kerala to tap the lucrative market here. •Major players apart, small and medium scale retailers had sprung up all over the state. The big business establishments in gold jewellery are already reaping the benefits of retail trade by way of huge increase in business. •About 500 kgs of gold jewellery is manufactured in Kerala, and a third of this is sold to sellers outside the state. •There are more than 5000 gold and gold jewellery retailers in Kerala in addition to nearly 40000 artisans engaged in the industry. •Thrissur continues to be one of the hubs of jewellery manufacturing in South India and it accounts for 3000 large and medium sized manufactures. •Gold jewellery industry employs around 2 lakh people directly and indirectly. •Buying ornaments and investing in gold is part of the culture of Keralites for generations. •Arrens Gold Souk International Ltd, a real estate...
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