Jen and Larry's Frozen Yogurt Company

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a. 1,000.00 1,300.00 $ 1,690.00 $ 2,197.00 $ 2,856.10 b. 860.00% 213.54% 125.25% 79.06%

860.00% 449.00% 308.00% 232.00%
c. 1.0 9.6 30.1 67.8 121.4 a. 1,000.00 1,300.00 $ 1,690.00 $ 2,197.00 $ 2,856.10 0.10% 0.74% 1.78% 3.09% 4.25%

d. 2011 2012 2013 2014 2015
sales (in millions) 1.0 9.6 30.1 67.8 121.4 expected gross profit margin 30% 30% 30% 30% 30% Operating & Marketing Expense 3.0 5.00 Net Profit Margins 10% 10% 10% Expected Profit after Operating & Marketing Expense

$ 0.30 $ 2.88
Net Profit (Loss) $ (2.70) $ (2.12) $ 3.01 $ 6.78 $ 12.14

e. Expected asset turnover ratio 2.0
Return on Assets 6.02 $ 13.56 $ 24.28

F Industry/Market
Market size potential 3 $ 1 billion Venture growth rate 3 b Market Share (year 3) 1 1.78% c Entry Barriers 1 none

g. Pricing/Profitability

Gross Margin...
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