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JBT Aerotech Memo

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JBT Aerotech Memo
JBT AeroTech
Memo
To:
CEO – JBT AeroTech
From:
Tal Horesh – Head of Sales cc: Prof. Brewster
Date:

Re:
Persuasive Speech - Competitive bid – proposal review

1. Specific purpose – persuade my boss – audience to reduce profit margins on a quote for the USAF.
2. Central Idea – The firm is part of a competitive bid for a new Cooling unit that will be sold to the U.S military (Air-Force). Following the Purchase order the entire U.S. Military (Navy, Army and Marines) will purchase the same system for their forces.
3. Speech –
a. New competitive bid was issued by the U.S Air force for cooling units for aircrafts which will be used by the new F-35 platform.
b. Pricing – must be a competitive proposal in order to be awarded with a PO. Additional

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